Toilet cleaner :: The total survey results of 2009 by the integrated assestment

The total survey results of 2009 by the integrated assestment in category

Cleaning products / Toilet cleaner

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Domestos (Unilever)	5

2.		Туалетный утенок (SC Johnson)	4.78

3.	5	Cillit (Reckitt Benckiser)	2.679

4.	3	Bref WC (Henkel Ukraine)	2.676

6.		Frosch (Ректіс)	0.761

7.	~	Чистюня (Ельфа)	0.520

8.	10	Дэнди - туалет (DAKOS-T)	0.418

–.		~~Peak WC (Інтерстар Україна)~~	~~0.296~~

9.	11	Ratz Fatz (Чистый дом)	0.2621

10.	8	Сантік (San Clean)	0.2619

11.	7	Титан	0.1939

12.		Сантрі – МилаМ (МілаМ)	0.1200

13.	9	Біолайт (Науково-виробнича фірма Біолайт)	0.1182

14.	~	Dr. Max	0.0294

14.	13	Rorax (Rektis)	0.0294

–.		Gruen Green (OPM)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “Toilet cleaner” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.