Toilet cleaner :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Cleaning products / Toilet cleaner

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Domestos (Unilever)	5

2.		Bref WC (Henkel Ukraine)	3.36

3.		Туалетный утенок (SC Johnson)	3.13

4.	5	Cillit (Reckitt Benckiser)	2.34

5.	4	Pursue (Amway Ukraine)	1.58

6.		Comet (Procter & Gamble)	1.49

7.	10	Сантік (San Clean)	0.92

8.	6	Сантрі – МилаМ (МілаМ)	0.78

9.	16	Титан	0.75

10.	8	Чистюня (Ельфа)	0.65

11.	12	Frosch (Ректіс)	0.511

12.	7	Harpic (Reckitt Benckiser)	0.508

13.		Sarma (Невская косметика)	0.340

14.	~	Біолайт (Науково-виробнича фірма Біолайт)	0.155

15.		Санітарний-Т (НоваХім)	0.136

16.	17	Сантри – SAMA (SV)	0.093

17.	13	Gruen Green (OPM)	0.063

18.	15	Ratz Fatz (Чистый дом)	0.052

19.	11	Дэнди - туалет (DAKOS-T)	0.048

20.	14	Dr. Max	0.041

21.	9	Rorax (Rektis)	0.037

–.		Peak (Група «Евріка»)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Toilet cleaner” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.