Toilet cleaner :: The total survey results of 2016 by the integrated assestment

The total survey results of 2016 by the integrated assestment in category

Cleaning products / Toilet cleaner

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Domestos (Unilever)	5

2.		Туалетный утенок (SC Johnson)	4.15

3.	4	Bref WC (Henkel Ukraine)	3.56

4.	5	Comet (Procter & Gamble)	2.30

5.	8	Frosch (Ректіс)	1.83

6.	13	Сантрі – МилаМ (МілаМ)	1.78

7.		Amway Home (Amway Ukraine)	1.72

8.	3	Sarma (Невская косметика)	1.43

9.	11	Harpic (Reckitt Benckiser)	1.07

10.	19	Біолайт (Науково-виробнича фірма Біолайт)	1.04

11.	6	Cillit (Reckitt Benckiser)	0.84

12.	17	Сантік (San Clean)	0.69

13.	20	Дэнди - туалет (DAKOS-T)	0.58

14.		Tortilla (Сирена)	0.45

15.	18	Чистюня (Ельфа)	0.44

16.	9	Сантри – SAMA (SV)	0.368

–.	~	~~Титан~~	~~0.367~~

17.	16	Sano	0.260

18.	14	Rorax (Rektis)	0.239

19.	12	Санітарний-Т (НоваХім)	0.205

20.		Сана (Бытпром)	0.199

21.		Bellini (Техноформ Про)	0.136

–.	~	~~Dr. Max~~	~~0.136~~

22.		Tytan WC (Унія, трудовий кооператив)	0.131

23.	15	Gruen Green (OPM)	0.111

24.	~	Peak (Група «Евріка»)	0.055

25.		Сантри – Сана (Бытпром)	0.045

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2016 in the “Toilet cleaner” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2016, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.