Toilet paper :: The total survey results of 2014 by the integrated assestment

The total survey results of 2014 by the integrated assestment in category

Household goods / Toilet paper

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Обухів (Київський картонно-паперовий комбінат)	5

2.		Zewa (SCA Hygiene)	4.65

3.		Сніжна панда (Снежная Панда)	4.52

4.		Ruta (Волиньголовпостач)	3.61

5.	6	Kleenex (Kimberly-Clark)	3.37

6.	9	Dnipro (Дніпропетровська паперова фабрика)	3

7.	8	Кохавинка (Кохавинська паперова фабрика)	2.72

–.	5	~~Ніжний дотик (Фабрика санітарно-гігієничних виробів)~~	~~2.31~~

8.	7	Selpak (Біосфера)	2.27

9.	10	Диво (Київський картонно-паперовий комбінат)	0.57

10.	12	Lotus	0.4214

11.	18	Малинські волошки	0.4208

12.	13	Альбатрос	0.2704

13.	16	Veltie	0.0990

14.	11	Eco Line	0.0878

15.	14	AHA (Біосфера)	0.0839

16.	~	Katrin (Бетта)	0.0737

17.	23	Tento	0.0731

18.	~	prOK (Савсервіс)	0.0695

19.	20	Гармонія	0.0584

20.	15	Perla (Біосфера)	0.0442

20.	22	Лори Плюс	0.0442

22.	24	Lambi	0.0295

23.	~	Любава	0.0289

24.	17	Попович (Снежная Панда)	0.0144

–.	19	Classic (Лориплюс)	0

–.		Crepto	0

–.		Klucze	0

–.	21	Mola	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2014 in the “Toilet paper” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.