Toilet paper :: The total survey results of 2018 by the integrated assestment

The total survey results of 2018 by the integrated assestment in category

Household goods / Toilet paper

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Сніжна панда (Снежная Панда)	5

2.	3	Zewa (SCA Hygiene)	4.90

3.	2	Обухів (Київський картонно-паперовий комбінат)	4.16

4.	11	Soffione (Київський картонно-паперовий комбінат)	3.75

5.		Selpak (Біосфера)	3.73

6.	4	Ruta (Волиньголовпостач)	2.64

7.	6	Кохавинка (Кохавинська паперова фабрика)	2.61

8.	7	Kleenex (Kimberly-Clark)	1.75

9.	13	Fantasy (Чиста планета)	1.24

10.	8	Диво (Київський картонно-паперовий комбінат)	0.593

11.		Харків (Інтереколайн)	0.589

12.	22	Katrin (Бетта)	0.536

13.	17	Eco Line	0.466

14.	20	AHA (Біосфера)	0.412

15.	18	Tento	0.354

16.		Chisto&Plotno	0.346

17.	21	Dnipro (Дніпропетровська паперова фабрика)	0.291

18.	12	Альбатрос	0.233

19.	27	Classic (Лориплюс)	0.179

20.	14	Малинські волошки	0.175

21.	9	Lotus	0.159

22.	16	Гармонія	0.138

23.		Mola	0.136

24.	26	prOK (Савсервіс)	0.132

25.	31	Perla (Біосфера)	0.088

26.	28	Lambi	0.086

27.	19	Fantee (Чиста планета)	0.077

28.	15	Любава	0.073

29.	30	Попович (Снежная Панда)	0.063

30.	26	Crepto	0.059

31.	29	Veltie	0.054

32.	10	^myLova (Київський картонно-паперовий комбінат)	0.044

33.	24	Klucze	0.0293

34.	25	Лори Плюс	0.0285

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2018 in the “Toilet paper” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2018, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.