Toothbrush :: Consumers survey results of 2012

Consumers survey results of 2012 in category

Personal hygiene products / Toothbrush

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		Oral-B (Procter & Gamble)	49.63%	5

2.	3	Glister (Емвей Україна)	28.89%	3.23

3.	4	Aquafresh (GlaxoSmithKline)	30.37%	3.02

4.	2	Colgate	28.89%	2.91

5.	6	Parodontax (GlaxoSmithKline)	8.15%	0.96

6.	5	Lacalut (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	10.37%	0.93

7.	8	Reach Access (Johnson & Johnson)	6.67%	0.87

8.	7	Oriflame	8.89%	0.73

9.	~	Splat (Сплат-косметика)	5.19%	0.61

10.	9	Trisa (Medhouse Group)	2.96%	0.271

11.	10	Philips	2.22%	0.270

12.		Jordan	1.48%	0.206

13.	11	Ельгідіум (Марко Фарм ЛТД)	1.48%	0.162

14.	16	CURASEPT (Curaden)	0.74%	0.161

14.		R.O.C.S. (ВДС Фарма)	0.74%	0.161

16.	15	Silver Care	0.74%	0.117

17.	16	Elmex (GABA)	1.48%	0.089

18.	14	Denta Clinic	0.74%	0.065

18.	13	Meridol (GABA)	0.74%	0.065

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2012, recommendation of consumers #1 in the category “Toothbrush”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.