Toothbrush :: The total survey results of 2020 by the integrated assestment

The total survey results of 2020 by the integrated assestment in category

Personal hygiene products / Toothbrush

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Oral-B (Procter & Gamble)	5

2.		Colgate	3.87

3.		Aquafresh (GlaxoSmithKline)	2.12

4.		Lacalut (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	1.92

5.	10	R.O.C.S. (ВДС Фарма)	1.18

6.	13	Reach Access (Johnson & Johnson)	1.16

7.	6	Glister (Емвей Україна)	0.50

8.	7	Parodontax (GlaxoSmithKline)	0.45

9.		Philips	0.37

10.	12	Oriflame	0.28

11.	5	Splat (Сплат-косметика)	0.25

12.	21	Dentissimo (Medhouse Group)	0.18

13.	19	Denta Clinic	0.169

14.	8	Edel+white (Денталіт Плюс)	0.167

15.	11	SILCA (СП Укркоттон)	0.157

16.	23	Elmex (GABA)	0.149

17.	20	Ельгідіум (Марко Фарм ЛТД)	0.142

18.		CURAPROX	0.129

19.	22	Jordan	0.125

20.	16	CURASEPT (Curaden)	0.105

21.	18	Nano Silver / Nano Gold (Neways)	0.097

22.	16	Silver Care	0.093

23.	14	Trisa (Medhouse Group)	0.089

24.	15	May dent (РУШ, ТОВ)	0.080

25.	17	Meridol (GABA)	0.044

–.	24	RADIUS	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2020 in the “Toothbrush” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2020, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.