Toothbrush :: The total survey results of 2021 by the integrated assestment

The total survey results of 2021 by the integrated assestment in category

Personal hygiene products / Toothbrush

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Oral-B (Procter & Gamble)	5

2.		Colgate	3.86

3.		Aquafresh (GlaxoSmithKline)	2.72

4.	7	Glister (Емвей Україна)	1.67

5.	19	Jordan	1.39

6.	12	Dentissimo (Medhouse Group)	1.19

7.	11	Splat (Сплат-косметика)	1.07

8.	10	Oriflame	1.04

9.	8	Parodontax (GlaxoSmithKline)	1.03

10.	17	Ельгідіум (Марко Фарм ЛТД)	0.897

11.	4	Lacalut (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	0.896

12.	13	Denta Clinic	0.759

13.	5	R.O.C.S. (ВДС Фарма)	0.740

14.	16	Elmex (GABA)	0.737

15.	14	Edel+white (Денталіт Плюс)	0.718

16.	9	Philips	0.701

17.	15	SILCA (СП Укркоттон)	0.672

18.	20	CURASEPT (Curaden)	0.450

19.	18	CURAPROX	0.347

20.	25	Meridol (GABA)	0.225

20.	21	Nano Silver / Nano Gold (Neways)	0.225

22.		Silver Care	0.122

22.	23	Trisa (Medhouse Group)	0.122

–.	24	May dent (РУШ, ТОВ)	0

–.		RADIUS	0

–.	6	Reach Access (Johnson & Johnson)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2021 in the “Toothbrush” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2021, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.