Toothpaste :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Personal hygiene products / Toothpaste

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Colgate	5

2.	6	Blend-a-med (Procter & Gamble)	4.69

3.	7	Lacalut (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	3.69

4.	2	Aquafresh (GlaxoSmithKline)	3.68

5.	4	Glister (Емвей Україна)	2.69

6.	14	R.O.C.S. (ВДС Фарма)	2.47

7.	10	Oral-B (Procter & Gamble)	2.30

8.	9	Splat (Сплат-косметика)	1.96

9.	5	Parodontax (GlaxoSmithKline)	1.36

10.	20	Новый жемчуг (Невская косметика)	1.21

11.	8	Лесной бальзам (Калина)	1.18

12.	3	Sensodyne (GlaxoSmithKline)	1.13

13.	11	PresiDent (Косметика і аксесуари)	1.01

14.	18	32 бионорма (Калина)	0.71

15.	12	Sanino (Evyap Україна)	0.61

16.	32	MIRADENT	0.59

17.		Pearl Drops	0.495

18.	25	Elmex (GABA)	0.489

19.	24	Natural White (Naturpharm)	0.458

20.	26	Aronal (GABA)	0.454

21.	~	Profital	0.452

22.	28	Спасатель	0.411

23.	~	Лесная свежесть (Biokon)	0.338

24.	30	Silca (СП Укркоттон)	0.271

25.	21	32 жемчужины	0.269

26.	15	Биокон	0.268

27.	22	Імідж Лабораторія	0.168

28.	13	Optifresh (Oriflame Cosmetics Ukraine)	0.141

29.		Шанталь (Amrita)	0.134

30.	23	Irene Bukur	0.081

31.	~	Pomorin	0.062

32.	16	Саншайн Брайт (Sunshine Brite)	0.039

33.	31	Neways	0.036

34.		Edel+white (Денталіт Плюс)	0.034

35.	19	Himalaya herbals (Himalaya Drug Co.)	0.030

36.	~	Ачедент	0.028

37.	28	El-сe med (СП Укркоттон)	0.024

38.	~	Malvatricin	0.017

38.	29	Діамант	0.017

40.	~	Durodont	0.011

40.	27	Meridol (GABA)	0.011

42.	17	Trisa (Medhouse Group)	0

–.		Denta Clin	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Toothpaste” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.