Toothpaste :: Consumers survey results of 2012

Consumers survey results of 2012 in category

Personal hygiene products / Toothpaste

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		Colgate	37.84%	5

2.		Blend-a-med (Procter & Gamble)	31.98%	4.03

3.		Lacalut (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	25.23%	3.32

4.		Glister (Емвей Україна)	24.77%	3.24

5.		Aquafresh (GlaxoSmithKline)	19.82%	2.59

6.	10	Sensodyne (GlaxoSmithKline)	15.32%	2.14

7.	9	Parodontax (GlaxoSmithKline)	14.41%	1.95

8.	7	Splat (Сплат-косметика)	13.06%	1.84

9.	12	Oral-B (Procter & Gamble)	9.01%	1.30

10.	6	Лесной бальзам (Калина)	8.56%	1.12

11.	16	Sanino (Evyap Україна)	4.50%	0.65

12.	18	R.O.C.S. (ВДС Фарма)	4.50%	0.63

13.	19	Optifresh (Oriflame Cosmetics Ukraine)	4.50%	0.61

14.		Dentalen (Kreoma-Pharm)	2.70%	0.41

15.	21	Silca (СП Укркоттон)	2.70%	0.33

16.	23	Биокон	1.80%	0.28

17.		Імідж Лабораторія	2.25%	0.27

18.	20	PresiDent (Косметика і аксесуари)	1.80%	0.24

18.	8	Новый жемчуг (Невская косметика)	1.80%	0.24

20.	29	Neways	1.80%	0.22

21.	22	Шанталь (Amrita)	1.35%	0.21

22.	14	Лесная свежесть (Biokon)	1.35%	0.20

23.	15	32 жемчужины	1.35%	0.19

24.	30	Edel+white (Денталіт Плюс)	1.35%	0.17

25.	31	Himalaya herbals (Himalaya Drug Co.)	0.90%	0.141

26.	13	Спасатель	1.35%	0.140

27.	28	Саншайн Брайт (Sunshine Brite)	1.35%	0.131

28.	36	Profital	0.90%	0.105

29.	32	Ачедент	0.45%	0.097

30.	11	32 бионорма (Калина)	0.90%	0.096

30.	25	Pomorin	0.90%	0.096

32.	38	Trisa (Medhouse Group)	0.45%	0.066

33.	27	Elmex (GABA)	0.45%	0.053

33.	24	Irene Bukur	0.45%	0.053

33.	34	Natural White (Naturpharm)	0.45%	0.053

36.	37	Meridol (GABA)	0.45%	0.044

–.	35	Aronal (GABA)	0.00%	0

–.		Denta Clin	0.00%	0

–.	37	Durodont	0.00%	0

–.	33	El-сe med (СП Укркоттон)	0.00%	0

–.	35	MIRADENT	0.00%	0

–.	36	Malvatricin	0.00%	0

–.	26	Pearl Drops	0.00%	0

–.	36	Діамант	0.00%	0

–.		Aquarelle (СТС Холдинг Групп)	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2012, recommendation of consumers #1 in the category “Toothpaste”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.