Toothpaste :: The total survey results of 2014 by the integrated assestment

The total survey results of 2014 by the integrated assestment in category

Personal hygiene products / Toothpaste

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Colgate	5

2.	1	Splat (Сплат-косметика)	4.45

3.	4	Blend-a-med (Procter & Gamble)	3.91

4.	8	Glister (Емвей Україна)	3.79

5.	7	Dentalen (Kreoma-Pharm)	3.59

6.	2	Lacalut (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	3.45

7.	5	Sensodyne (GlaxoSmithKline)	3.15

8.	6	Aquafresh (GlaxoSmithKline)	3.08

9.	11	R.O.C.S. (ВДС Фарма)	2.94

10.	14	Parodontax (GlaxoSmithKline)	2.54

11.	12	Oral-B (Procter & Gamble)	2.41

12.	36	Шанталь (Amrita)	1.05

13.	36	Pearl Drops	0.99

14.	18	Лесной бальзам (Калина)	0.69

15.	9	Новый жемчуг (Невская косметика)	0.43

16.	15	Irene Bukur	0.35

17.	30	Імідж Лабораторія	0.32

18.	16	Sanino (Evyap Україна)	0.28

19.	29	Optifresh (Oriflame Cosmetics Ukraine)	0.24

20.	31	Діамант	0.23

21.	20	32 бионорма (Калина)	0.21

22.	34	Elmex (GABA)	0.19

23.	~	Edel+white (Денталіт Плюс)	0.18

24.	34	Aquarelle (СТС Холдинг Групп)	0.15

25.	32	Eco Cosmetics	0.14

26.	~	Dontodent	0.13

27.	10	32 жемчужины	0.12

27.	38	Logona (Инфанта, торговый дом)	0.12

27.	13	Pomorin	0.12

30.	~	Natural White (Naturpharm)	0.11

30.	19	Биокон	0.11

32.	~	Neways	0.093

33.		Perioe (LG)	0.092

33.	21	PresiDent (Косметика і аксесуари)	0.092

35.	24	Silca (СП Укркоттон)	0.071

35.	37	Спасатель	0.071

37.	26	Саншайн Брайт (Sunshine Brite)	0.057

38.	23	Bionica (Green&Clean)	0.051

38.	25	Malvatricin	0.051

38.	~	Ачедент	0.051

41.	38	Denta Clin	0.042

41.	27	Dentasept (Фармацевтична фабрика «Ампула»)	0.042

43.	25	Himalaya herbals (Himalaya Drug Co.)	0.036

43.	~	Trisa (Medhouse Group)	0.036

–.	22	Aronal (GABA)	0

–.	28	Durodont	0

–.		El-сe med (СП Укркоттон)	0

–.	17	MIRADENT	0

–.		Meridol (GABA)	0

–.	39	Profital	0

–.	35	Лесная свежесть (Biokon)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2014 in the “Toothpaste” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.