Toothpaste :: The total survey results of 2016 by the integrated assestment

The total survey results of 2016 by the integrated assestment in category

Personal hygiene products / Toothpaste

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Colgate	5

2.	8	Oral-B (Procter & Gamble)	3.77

3.	6	Splat (Сплат-косметика)	3.40

4.		Blend-a-med (Procter & Gamble)	3.08

5.	2	Aquafresh (GlaxoSmithKline)	2.90

6.	5	Parodontax (GlaxoSmithKline)	2.78

7.	3	Lacalut (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	2.74

8.	7	Glister (Емвей Україна)	2.46

9.	10	Sensodyne (GlaxoSmithKline)	2.28

10.	11	Лесной бальзам (Калина)	1.1324

11.	24	R.O.C.S. (ВДС Фарма)	1.1321

12.	33	Himalaya herbals (Himalaya Drug Co.)	0.6682

13.	34	Silca (СП Укркоттон)	0.6648

14.	35	Pearl Drops	0.6098

15.	19	Aquarelle (СТС Холдинг Групп)	0.5351

16.	13	PresiDent (Косметика і аксесуари)	0.3967

17.	21	Perioe (LG)	0.3522

18.		Faberlic	0.3453

–.	14	~~Биокон~~	~~0.3272~~

19.	20	Aronal (GABA)	0.2820

20.	32	Імідж Лабораторія	0.2608

21.	16	Sanino (Evyap Україна)	0.2336

22.	17	Новый жемчуг (Невская косметика)	0.1531

23.	33	Bionica (Green&Clean)	0.1490

24.	9	Dentalen (Kreoma-Pharm)	0.1219

25.	28	Шанталь (Amrita)	0.0998

26.	30	Durodont	0.0957

27.	38	Elmex (GABA)	0.0914

28.	34	Dontodent	0.0749

–.	25	~~Лесная свежесть (Biokon)~~	~~0.0741~~

29.	12	Optifresh (Oriflame Cosmetics Ukraine)	0.0707

30.	31	Natural White (Naturpharm)	0.0698

31.	38	Malvatricin	0.0584

32.	36	Pomorin	0.0550

33.	~	Irene Bukur	0.0537

33.	~	Neways	0.0537

35.	27	32 жемчужины	0.0533

36.	22	Logona (Инфанта, торговый дом)	0.0373

37.	27	32 бионорма (Калина)	0.0368

37.		Eco Cosmetics	0.0368

39.	26	Denta Clin	0.0334

40.	29	MIRADENT	0.0330

40.	15	Діамант	0.0330

42.	37	Саншайн Брайт (Sunshine Brite)	0.0203

43.	~	Profital	0.0169

44.	~	BioRepair (Хелсі стайл)	0.0165

44.	37	Dentasept (Фармацевтична фабрика «Ампула»)	0.0165

–.	23	Edel+white (Денталіт Плюс)	0

–.		El-сe med (СП Укркоттон)	0

–.	36	Meridol (GABA)	0

–.	36	Trisa (Medhouse Group)	0

–.		Ачедент	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2016 in the “Toothpaste” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2016, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.