“Favorites of Success” logo Toothpaste :: The total survey results of 2018 by the integrated assestment
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The total survey results of 2018 by the integrated assestment in category
Personal hygiene products / Toothpaste
Info Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.
Consumers (40%)
Experts (40%)
Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Chart of calculation of the integral rating Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).
1. Colgate  5
2.
3
 Lacalut (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH)) 4.52
3.
8
 Aquafresh (GlaxoSmithKline) 3.28
4.
6
 Glister (Емвей Україна) 2.91
5.
11
 Sensodyne (GlaxoSmithKline) 2.90
6.
7
 Blend-a-med (Procter & Gamble) 2.50
7.
2
 Splat (Сплат-косметика) 2.46
8.
4
 Parodontax (GlaxoSmithKline) 2.06
9.
12
 R.O.C.S. (ВДС Фарма) 1.67
10.
5
 Oral-B (Procter & Gamble) 1.61
11.
9
 Лесной бальзам (Калина) 1.52
12.
17
 Denta Clin  1.28
13.
16
 Новый жемчуг (Невская косметика) 0.823
14.
20
 Faberlic  0.818
15.
22
 Bionica (Green&Clean) 0.724
16.
28
 Імідж Лабораторія  0.696
17.
14
 Irene Bukur  0.658
18.
23
 32 жемчужины  0.647
19.
15
 Edel+white (Денталіт Плюс) 0.634
20.
32
 Silca (СП Укркоттон) 0.603
21.
19
 Sanino (Evyap Україна) 0.524
22.
21
 Dontodent  0.414
23.
35
 Dentalen (Kreoma-Pharm) 0.378
24.
10
 PresiDent (Косметика і аксесуари) 0.277
25.
26
 Aquarelle (СТС Холдинг Групп) 0.213
26.
42
 Elmex (GABA) 0.134
27.
39
 BioRepair (Хелсі стайл) 0.133
28.
46
 Eco Cosmetics  0.119
29.
33
 Durodont  0.113
30.
13
 Himalaya herbals (Himalaya Drug Co.) 0.098
31.
43
 Саншайн Брайт (Sunshine Brite)  0.097
32.
25
 Prokudent (Rossmann) 0.094
33.
34
 Perioe (LG)  0.073
34.
27
 Aronal (GABA) 0.071
35.
47
 Neways  0.061
36.
44
 Optifresh (Oriflame Cosmetics Ukraine) 0.060
37.
30
 Шанталь (Amrita) 0.058
38.
40
 Malvatricin  0.051
38.
29
 Natural White (Naturpharm) 0.051
40.
45
 Pearl Drops  0.046
41.
37
 Logona (Инфанта, торговый дом) 0.045
42.
24
 Pomorin  0.043
43.
41
 El-сe med (СП Укркоттон) 0.031
43.
36
 MIRADENT  0.031
43.
33
 Profital  0.031
46. ApaCare (Денталіт Плюс) 0.030
47.
38
 Meridol (GABA) 0.029
48.
~
 Trisa (Medhouse Group) 0.027
49.
~
 Sante Naturkosmetik (Инфанта, торговый дом) 0.014
49.
~
 Ачедент  0.014

Notice
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2018 in the “Toothpaste” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2018, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.
Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.
https://favor.com.ua/en/vote/products/toothpaste/?results=2018A