Toothpaste :: The total survey results of 2020 by the integrated assestment

The total survey results of 2020 by the integrated assestment in category

Personal hygiene products / Toothpaste

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Colgate	5

2.	3	Splat (Сплат-косметика)	4.72

3.	6	Blend-a-med (Procter & Gamble)	3.52

4.	1	Lacalut (Натурпродукт-Вега (Dr. Theiss Naturwaren GmbH))	3.49

5.	4	Aquafresh (GlaxoSmithKline)	3.35

6.	8	Oral-B (Procter & Gamble)	3.02

7.		Sensodyne (GlaxoSmithKline)	2.79

8.	12	R.O.C.S. (ВДС Фарма)	2.17

9.		Parodontax (GlaxoSmithKline)	1.13

10.	14	Лесной бальзам (Калина)	0.92

11.	5	Glister (Емвей Україна)	0.78

12.	16	Sanino (Evyap Україна)	0.52

13.	15	Faberlic	0.39

14.	23	Новый жемчуг (Невская косметика)	0.33

15.	34	32 жемчужины	0.302

16.	27	Bionica (Green&Clean)	0.301

17.	25	BioRepair (Хелсі стайл)	0.283

18.	19	Aquarelle (СТС Холдинг Групп)	0.269

19.	20	Шанталь (Amrita)	0.243

20.	10	Dentalen (Kreoma-Pharm)	0.234

21.		Bisheffect (Jardin cosmetic)	0.228

22.	29	Silca (СП Укркоттон)	0.216

23.	24	Dontodent	0.189

24.	35	Denta Clin	0.185

25.	37	Neways	0.179

26.	13	PresiDent (Косметика і аксесуари)	0.163

27.	41	Himalaya herbals (Himalaya Drug Co.)	0.161

28.	31	Elmex (GABA)	0.139

29.	30	Aronal (GABA)	0.131

30.		Detox Expert (Альянс Красоты)	0.122

31.	22	MIRADENT	0.099

32.	18	Pomorin	0.097

33.	26	Perioe (LG)	0.090

34.	36	Durodont	0.088

35.	17	Irene Bukur	0.082

35.	33	Meridol (GABA)	0.082

37.	39	Биотон Косметикс	0.081

38.	42	Саншайн Брайт (Sunshine Brite)	0.080

39.	11	Edel+white (Денталіт Плюс)	0.074

40.		Pearl Drops	0.067

41.	37	El-сe med (СП Укркоттон)	0.058

42.	43	Eco Cosmetics	0.049

43.	~	Астра (Амальгама Люкс)	0.032

43.	~	Ачедент	0.032

43.	~	Діамант	0.032

46.	~	Trisa (Medhouse Group)	0.025

–.		ApaCare (Денталіт Плюс)	0

–.	21	Dentasept (Фармацевтична фабрика «Ампула»)	0

–.	32	Dentissimo (Medhouse Group)	0

–.		Logona (Инфанта, торговый дом)	0

–.		Malvatricin	0

–.		Natural White (Naturpharm)	0

–.		Optifresh (Oriflame Cosmetics Ukraine)	0

–.	42	Profital	0

–.	28	Prokudent (Rossmann)	0

–.		Sante Naturkosmetik (Инфанта, торговый дом)	0

–.	38	Імідж Лабораторія	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2020 in the “Toothpaste” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2020, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.