Toys :: The total survey results of 2009 by the integrated assestment

The total survey results of 2009 by the integrated assestment in category

Goods for babies and kids / Toys

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Chicco	5

2.		Lego	2.97

3.		Розумна іграшка (Розумник)	2

4.		Fisher Price (ТойДиКо)	1.99

5.	3	Barbie (ТойДиКо)	1.61

6.		Canpol Babies (Tigres Corporation)	1.45

7.		Crayola (Паритет Сервис)	1

8.		Bratz (Паритет Сервис)	0.77

9.		Peg-Perego (Амиго)	0.76

10.	11	Anna Club (RedНead Family Corporation)	0.67

11.	5	Tomy	0.64

12.	21	Hasbro (Акцент Тойс)	0.62

–.	4	~~Fisher-Price~~	~~0.532~~

13.	20	Mega Bloks (Паритет Сервис)	0.5310

14.		Тигрес (Tigres Corporation)	0.5308

15.	23	Tolo (RedНead Family Corporation)	0.5079

16.	~	Molto (RedНead Family Corporation)	0.4635

17.	15	Tiny Love	0.4597

18.	19	Золушка (ПП «Пелих Людмила Іванівна»)	0.4442

19.	12	Piko (Паритет Сервис)	0.4250

20.	~	Mehano (RedНead Family Corporation)	0.4000

21.	13	KS Kids	0.2713

22.	17	Zapf Creation (ТойДиКо)	0.2681

23.	16	Томик	0.2676

24.		Hot Wheels (ТойДиКо)	0.2363

25.		Toy Biz	0.2151

26.	~	Fancy toys	0.2088

27.	~	Magic World (Continent)	0.1657

28.	18	Bruder (Toy World)	0.1438

29.		Ok Baby (Паритет Трейд)	0.1269

30.	~	Bburago	0.1067

31.	26	Sindy	0.1035

32.	19	Zvezda	0.1005

33.		Stiga (RedНead Family Corporation)	0.1000

–.	6	~~Geoby (Інтерторг-інвест Україна)~~	~~0.0996~~

34.	24	Carrera (Паритет Сервис)	0.0965

35.	10	Nikko	0.0780

35.	24	Wader (Tigres Corporation)	0.0780

37.	~	Yat Ming (Паритет Сервис)	0.0625

38.	14	Malvina	0.0577

39.	~	Maisto (Альфа тойс)	0.0563

40.		Keenway (RedНead Family Corporation)	0.0500

41.	~	Creative	0.0442

42.		Pilsan (Паритет Трейд)	0.0385

42.		Wow Wee (RedНead Family Corporation)	0.0385

–.	22	~~Orda~~	~~0.0333~~

44.	~	SES	0.0250

45.	25	Jessie	0.0217

45.	26	Ravensburger (Акцент Тойс)	0.0217

47.	19	Narnia	0.0192

47.	~	Revell (Паритет Сервис)	0.0192

–.		Cesar	0

–.	25	Clementoni	0

–.		Heitmann Felle (Паритет Трейд)	0

–.	20	Keel Toys (Амиго)	0

–.		Lotus Onda (RedНead Family Corporation)	0

–.		Munecas Arias (RedНead Family Corporation)	0

–.	26	New Bright	0

–.	25	~~Peri~~	0

–.		~~Puky~~	0

–.	26	RUSS (Паритет Сервис)	0

–.		Radica	0

–.		Shelcore	0

–.		Silverlit (RedНead Family Corporation)	0

–.		Step	0

–.	25	Tactic	0

–.		Wrebbit	0

–.		Сiку	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2009 in the “Toys” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2009, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.