“Favorites of Success” logo Toys :: The total survey results of 2010 by the integrated assestment
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The total survey results of 2010 by the integrated assestment in category
Goods for babies and kids / Toys
Info Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.
Consumers (40%)
Experts (40%)
Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Chart of calculation of the integral rating Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).
1. Chicco  5
2. Lego  4.76
3.
6
Canpol Babies (Tigres Corporation) 2.79
4. Fisher Price (ТойДиКо) 2.66
5. Barbie (ТойДиКо) 2.41
6.
3
Розумна іграшка (Розумник) 1.74
7.
17
Tiny Love  1.09
8. Simba  1.05
9.
11
Tomy  0.99
10.
8
Bratz (Паритет Сервис) 0.98
11.
10
Anna Club (RedНead Family Corporation) 0.92
12.
14
Тигрес (Tigres Corporation) 0.88
13.
7
Crayola (Паритет Сервис) 0.83
14.
9
Peg-Perego (Амиго) 0.71
15.
35
Nikko  0.65
16.
29
Ok Baby (Паритет Трейд) 0.61
17.
28
Bruder (Toy World) 0.343
18.
26
Fancy toys  0.340
18.
15
Tolo (RedНead Family Corporation) 0.340
20.
18
Золушка (ПП «Пелих Людмила Іванівна») 0.245
21.
39
Keenway (RedНead Family Corporation) 0.238
22.
37
Malvina  0.175
23.
24
Hot Wheels (ТойДиКо) 0.140
23.
27
Magic World (Continent) 0.140
23.
43
Ravensburger (Акцент Тойс) 0.140
23. Томик  0.140
27.
12
Hasbro (Акцент Тойс) 0.105
27.
43
Jessie  0.105
27.
16
Molto (RedНead Family Corporation) 0.105
27.
22
Zapf Creation (ТойДиКо) 0.105
31.
40
Creative  0.070
31.
~
Shelcore  0.070
33.
41
Wow Wee (RedНead Family Corporation) 0.060
34.
38
Maisto (Альфа тойс) 0.035
34.
13
Mega Bloks (Паритет Сервис) 0.035
34.
20
Mehano (RedНead Family Corporation) 0.035
34.
32
Zvezda  0.035

Notice
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2010 in the “Toys” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2010, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.
Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.
https://favor.com.ua/en/vote/products/toys/?results=2010A