Toys :: The total survey results of 2011 by the integrated assestment

The total survey results of 2011 by the integrated assestment in category

Goods for babies and kids / Toys

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Lego	5

2.	1	Chicco	4.88

3.	4	Fisher Price (ТойДиКо)	3.43

4.	5	Barbie (ТойДиКо)	2.21

5.	3	Canpol Babies (Tigres Corporation)	2.16

6.		Розумна іграшка (Розумник)	1.94

7.		Tiny Love	1.86

8.	14	Peg-Perego (Амиго)	1.62

9.	13	Crayola (Паритет Сервис)	1.15

10.	9	Tomy	0.97

11.	24	Creative	0.76

12.	10	Bratz (Паритет Сервис)	0.67

13.	18	Tolo (RedНead Family Corporation)	0.66

14.	8	Simba	0.601

15.	18	Fancy toys	0.598

16.	11	Anna Club (RedНead Family Corporation)	0.549

17.	12	Тигрес (Tigres Corporation)	0.417

18.	23	Jessie	0.353

19.		ELC	0.340

20.	25	Wow Wee (RedНead Family Corporation)	0.307

21.		Playmobil (RedНead Family Corporation)	0.279

22.	23	Hasbro (Акцент Тойс)	0.229

23.	20	Keenway (RedНead Family Corporation)	0.172

24.		Meccano (RedНead Family Corporation)	0.167

25.	15	Nikko	0.148

26.	19	Золушка (ПП «Пелих Людмила Іванівна»)	0.146

27.	22	Hot Wheels (ТойДиКо)	0.140

28.	21	Malvina	0.116

29.	26	Mega Bloks (Паритет Сервис)	0.113

30.	~	Сiку	0.104

31.	22	Томик	0.087

32.	26	Maisto (Альфа тойс)	0.076

33.	17	Bruder (Toy World)	0.070

34.	22	Magic World (Continent)	0.069

35.	16	Ok Baby (Паритет Трейд)	0.064

36.	~	Keel Toys (Амиго)	0.056

37.	~	Silverlit (RedНead Family Corporation)	0.044

38.	~	Yat Ming (Паритет Сервис)	0.037

39.	~	Bburago	0.030

39.	22	Ravensburger (Акцент Тойс)	0.030

41.	23	Molto (RedНead Family Corporation)	0.025

41.	23	Zapf Creation (ТойДиКо)	0.025

41.	26	Zvezda	0.025

–.		Carrera (Паритет Сервис)	0

–.		Cesar	0

–.		Clementoni	0

–.		Heitmann Felle (Паритет Трейд)	0

–.		KS Kids	0

–.		Lotus Onda (RedНead Family Corporation)	0

–.	26	Mehano (RedНead Family Corporation)	0

–.		Munecas Arias (RedНead Family Corporation)	0

–.		Narnia	0

–.		New Bright	0

–.		Piko (Паритет Сервис)	0

–.		Pilsan (Паритет Трейд)	0

–.		RUSS (Паритет Сервис)	0

–.		Radica	0

–.		Revell (Паритет Сервис)	0

–.		SES	0

–.	24	Shelcore	0

–.		Sindy	0

–.		Step	0

–.		Stiga (RedНead Family Corporation)	0

–.		Tactic	0

–.		Toy Biz	0

–.		Trefl (Трефль-Україна)	0

–.		Wader (Tigres Corporation)	0

–.		Wrebbit	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2011 in the “Toys” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.