Toys :: Consumers survey results of 2011

Consumers survey results of 2011 in category

Goods for babies and kids / Toys

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		Chicco	58.33%	5

2.		Lego	43.86%	3.63

3.	5	Fisher Price (ТойДиКо)	24.56%	2

4.	10	Tiny Love	19.30%	1.90

5.	3	Canpol Babies (Tigres Corporation)	21.49%	1.82

6.	4	Розумна іграшка (Розумник)	21.05%	1.70

7.	6	Barbie (ТойДиКо)	22.37%	1.68

8.	12	Tolo (RedНead Family Corporation)	16.23%	1.47

9.	11	Crayola (Паритет Сервис)	10.09%	0.94

10.	7	Тигрес (Tigres Corporation)	10.96%	0.93

11.	8	Bratz (Паритет Сервис)	10.96%	0.87

12.		Playmobil (RedНead Family Corporation)	6.14%	0.62

13.	9	Anna Club (RedНead Family Corporation)	8.77%	0.60

14.	18	Hasbro (Акцент Тойс)	3.95%	0.51

15.	~	Keenway (RedНead Family Corporation)	3.95%	0.38

16.		Meccano (RedНead Family Corporation)	2.63%	0.37

17.	14	Peg-Perego (Амиго)	4.39%	0.35

18.	12	Simba	6.14%	0.34

19.	12	Fancy toys	5.26%	0.331

20.	15	Nikko	3.51%	0.329

21.	13	Золушка (ПП «Пелих Людмила Іванівна»)	4.82%	0.326

22.	16	Hot Wheels (ТойДиКо)	3.07%	0.311

23.	15	Malvina	4.39%	0.258

24.	21	Mega Bloks (Паритет Сервис)	3.51%	0.252

25.	~	Сiку	1.32%	0.232

26.	16	Томик	2.19%	0.194

27.	21	Maisto (Альфа тойс)	1.32%	0.169

28.	21	Tomy	2.63%	0.163

29.	18	Jessie	2.19%	0.160

30.	18	Bruder (Toy World)	1.75%	0.157

31.	16	Magic World (Continent)	3.07%	0.153

32.	17	Ok Baby (Паритет Трейд)	1.75%	0.142

33.		ELC	0.44%	0.132

34.	~	Keel Toys (Амиго)	1.75%	0.124

35.	~	Silverlit (RedНead Family Corporation)	2.19%	0.098

36.	~	Yat Ming (Паритет Сервис)	0.44%	0.083

37.	19	Creative	1.32%	0.075

38.	~	Bburago	0.44%	0.066

38.	16	Ravensburger (Акцент Тойс)	0.44%	0.066

40.	20	Wow Wee (RedНead Family Corporation)	1.32%	0.059

41.	18	Molto (RedНead Family Corporation)	0.88%	0.055

41.	18	Zapf Creation (ТойДиКо)	0.88%	0.055

41.	21	Zvezda	0.88%	0.055

–.		Carrera (Паритет Сервис)	0.00%	0

–.		Cesar	0.00%	0

–.		Clementoni	0.00%	0

–.		Heitmann Felle (Паритет Трейд)	0.00%	0

–.		KS Kids	0.00%	0

–.		Lotus Onda (RedНead Family Corporation)	0.00%	0

–.	21	Mehano (RedНead Family Corporation)	0.00%	0

–.		Munecas Arias (RedНead Family Corporation)	0.00%	0

–.		Narnia	0.00%	0

–.		New Bright	0.00%	0

–.		Piko (Паритет Сервис)	0.00%	0

–.		Pilsan (Паритет Трейд)	0.00%	0

–.		RUSS (Паритет Сервис)	0.00%	0

–.		Radica	0.00%	0

–.		Revell (Паритет Сервис)	0.00%	0

–.		SES	0.00%	0

–.	19	Shelcore	0.00%	0

–.		Sindy	0.00%	0

–.		Step	0.00%	0

–.		Stiga (RedНead Family Corporation)	0.00%	0

–.		Tactic	0.00%	0

–.		Toy Biz	0.00%	0

–.		Wader (Tigres Corporation)	0.00%	0

–.		Wrebbit	0.00%	0

–.		Trefl (Трефль-Україна)	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2011, recommendation of consumers #1 in the category “Toys”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.