Toys :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Goods for babies and kids / Toys

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Chicco	5

2.	3	Fisher Price (ТойДиКо)	4.13

3.	5	Canpol Babies (Tigres Corporation)	3.59

4.	1	Lego	3.25

5.	7	Tiny Love	2.18

6.	8	Peg-Perego (Амиго)	1.78

7.	13	Tolo (RedНead Family Corporation)	1.49

8.	6	Розумна іграшка (Розумник)	1.34

9.	17	Тигрес (Tigres Corporation)	1.21

10.	4	Barbie (ТойДиКо)	1.17

11.	25	Nikko	0.96

12.	10	Tomy	0.80

13.	11	Creative	0.75

14.	35	Ok Baby (Паритет Трейд)	0.71

15.	33	Bruder (Toy World)	0.69

16.	24	Meccano (RedНead Family Corporation)	0.68

17.	27	Hot Wheels (ТойДиКо)	0.67

18.	31	Томик	0.62

19.	14	Simba	0.61

20.	34	Magic World (Continent)	0.57

21.	20	Wow Wee (RedНead Family Corporation)	0.54

22.	26	Золушка (ПП «Пелих Людмила Іванівна»)	0.49

23.	12	Bratz (Паритет Сервис)	0.47

24.	19	ELC	0.44

25.	9	Crayola (Паритет Сервис)	0.40

26.	38	Yat Ming (Паритет Сервис)	0.38

27.	21	Playmobil (RedНead Family Corporation)	0.31

28.	18	Jessie	0.29

29.	16	Anna Club (RedНead Family Corporation)	0.20

30.	15	Fancy toys	0.17

31.	22	Hasbro (Акцент Тойс)	0.16

32.	40	Zapf Creation (ТойДиКо)	0.14

33.	23	Keenway (RedНead Family Corporation)	0.115

34.	29	Mega Bloks (Паритет Сервис)	0.105

35.	30	Сiку	0.057

36.		Keel Toys (Амиго)	0.030

36.	39	Ravensburger (Акцент Тойс)	0.030

36.	40	Zvezda	0.030

–.	39	Bburago	0

–.		Carrera (Паритет Сервис)	0

–.		Cesar	0

–.		Clementoni	0

–.		Heitmann Felle (Паритет Трейд)	0

–.		Jixin	0

–.		KS Kids	0

–.		Lotus Onda (RedНead Family Corporation)	0

–.	32	Maisto (Альфа тойс)	0

–.	28	Malvina	0

–.		Mehano (RedНead Family Corporation)	0

–.	40	Molto (RedНead Family Corporation)	0

–.		Munecas Arias (RedНead Family Corporation)	0

–.		Narnia	0

–.		New Bright	0

–.		Piko (Паритет Сервис)	0

–.		Pilsan (Паритет Трейд)	0

–.		RUSS (Паритет Сервис)	0

–.		Radica	0

–.		Revell (Паритет Сервис)	0

–.		SES	0

–.		Shelcore	0

–.	37	Silverlit (RedНead Family Corporation)	0

–.		Sindy	0

–.		Step	0

–.		Stiga (RedНead Family Corporation)	0

–.		Tactic	0

–.		Toy Biz	0

–.		Trefl (Трефль-Україна)	0

–.		Wader (Tigres Corporation)	0

–.		Wrebbit	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Toys” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.