“Favorites of Success” logo Toys :: The total survey results of 2014 by the integrated assestment
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The total survey results of 2014 by the integrated assestment in category
Goods for babies and kids / Toys
Info Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.
Consumers (40%)
Experts (40%)
Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Chart of calculation of the integral rating Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).
1.
2
Lego  5
2.
1
Chicco  4.50
3. Canpol Babies (Tigres Corporation) 3.47
4.
12
Crayola (Паритет Сервис) 3.28
5.
8
Розумна іграшка (Розумник) 3.17
6.
10
Barbie (ТойДиКо) 2.89
7.
4
Fisher Price (ТойДиКо) 2.52
8.
11
Тигрес (Tigres Corporation) 1.53
9.
15
Tomy  1.29
10.
19
Simba  1.18
11.
6
Peg-Perego (Амиго) 0.88
12.
13
Creative  0.85
13.
23
Fancy toys  0.83
14.
5
Tiny Love  0.80
15.
~
KS Kids  0.71
16.
18
Bratz (Паритет Сервис) 0.70
17.
26
Золушка (ПП «Пелих Людмила Іванівна») 0.62
18.
30
Bburago  0.55
19.
21
Kiddieland  0.49
20.
29
Anna Club (RedНead Family Corporation) 0.45
21.
~
Ok Baby (Паритет Трейд) 0.39
22.
~
Keel Toys (Амиго) 0.35
23.
24
Tolo (RedНead Family Corporation) 0.32
24.
30
Zvezda  0.26
25. Playmobil (RedНead Family Corporation) 0.244
26.
16
Томик  0.238
27.
7
Hot Wheels (ТойДиКо) 0.237
28.
29
Smoby  0.230
29.
28
Magic World (Continent) 0.227
30.
32
Jessie  0.210
31.
14
Wow Wee (RedНead Family Corporation) 0.177
32.
20
Moxie girlz  0.172
33.
31
Lotus Onda (RedНead Family Corporation) 0.155
33.
32
Malvina  0.155
33.
9
Mega Bloks (Паритет Сервис) 0.155
36.
17
Hasbro (Акцент Тойс) 0.149
37. Hansa  0.126
38.
22
Meccano (RedНead Family Corporation) 0.118
39.
32
Nikko  0.092
40.
27
Molto (RedНead Family Corporation) 0.088
41.
~
Bruder (Toy World) 0.054
41.
33
Maisto (Альфа тойс) 0.054
43.
27
Jixin  0.037
43.
33
Keenway (RedНead Family Corporation) 0.037
43.
31
Zapf Creation (ТойДиКо) 0.037

Notice
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2014 in the “Toys” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2014, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.
Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.
https://favor.com.ua/en/vote/products/toys/?results=2014A