Toys :: The total survey results of 2015 by the integrated assestment

The total survey results of 2015 by the integrated assestment in category

Goods for babies and kids / Toys

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Chicco	5

2.	5	Розумна іграшка (Розумник)	4.91

3.	1	Lego	4.71

4.	3	Canpol Babies (Tigres Corporation)	3.13

5.	6	Barbie (ТойДиКо)	2.62

6.	7	Fisher Price (ТойДиКо)	2.52

7.		Левеня	2.50

8.	14	Tiny Love	2.22

9.	8	Тигрес (Tigres Corporation)	1.74

10.		Simba	1.65

11.	4	Crayola (Паритет Сервис)	1.58

12.	9	Tomy	1.47

13.	26	Томик	1.30

14.	34	Hasbro (Акцент Тойс)	1.27

15.	16	Bratz (Паритет Сервис)	1

16.	13	Fancy toys	0.70

17.	19	Kiddieland	0.64

18.	40	Zapf Creation (ТойДиКо)	0.6021

19.	37	Nikko	0.6017

20.	23	Tolo (RedНead Family Corporation)	0.4990

21.	28	Smoby	0.4696

22.	27	Hot Wheels (ТойДиКо)	0.4445

23.	15	KS Kids	0.4377

24.	35	Hansa	0.4293

25.	~	Wader (Tigres Corporation)	0.2885

26.	20	Anna Club (RedНead Family Corporation)	0.2726

27.	12	Creative	0.2700

28.	40	Keenway (RedНead Family Corporation)	0.2566

29.	~	ELC	0.2520

29.	11	Peg-Perego (Амиго)	0.2520

31.	32	Moxie girlz	0.2449

32.	22	Keel Toys (Амиго)	0.2340

33.	17	Золушка (ПП «Пелих Людмила Іванівна»)	0.2243

34.	33	Malvina	0.1991

35.	21	Ok Baby (Паритет Трейд)	0.1966

36.	38	Molto (RedНead Family Corporation)	0.1631

36.	24	Zvezda	0.1631

38.	30	Jessie	0.1560

39.	40	Jixin	0.1488

40.	33	Lotus Onda (RedНead Family Corporation)	0.1418

41.	39	Maisto (Альфа тойс)	0.1212

42.	31	Wow Wee (RedНead Family Corporation)	0.1103

43.	~	Yat Ming (Паритет Сервис)	0.1031

44.	18	Bburago	0.1006

45.	25	Playmobil (RedНead Family Corporation)	0.0960

46.	29	Magic World (Continent)	0.0709

46.	~	Ravensburger (Акцент Тойс)	0.0709

48.	33	Mega Bloks (Паритет Сервис)	0.0600

48.	~	Сiку	0.0600

50.	39	Bruder (Toy World)	0.0251

–.		Carrera (Паритет Сервис)	0

–.		Cesar	0

–.		Clementoni	0

–.		Heitmann Felle (Паритет Трейд)	0

–.	36	Meccano (RedНead Family Corporation)	0

–.		Mehano (RedНead Family Corporation)	0

–.		Munecas Arias (RedНead Family Corporation)	0

–.		Narnia	0

–.		New Bright	0

–.		Piko (Паритет Сервис)	0

–.		Pilsan (Паритет Трейд)	0

–.		RUSS (Паритет Сервис)	0

–.		Radica	0

–.		Revell (Паритет Сервис)	0

–.		SES	0

–.		Shelcore	0

–.		Silverlit (RedНead Family Corporation)	0

–.		Sindy	0

–.		Step	0

–.		Stiga (RedНead Family Corporation)	0

–.		Tactic	0

–.		Toy Biz	0

–.		Trefl (Трефль-Україна)	0

–.		Wrebbit	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2015 in the “Toys” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2015, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.