Toys :: Consumers survey results of 2015

Consumers survey results of 2015 in category

Goods for babies and kids / Toys

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		Chicco	38.51%	5

2.		Lego	24.84%	3.84

3.		Fisher Price (ТойДиКо)	18.63%	2.70

4.		Левеня	9.94%	2.66

5.	6	Тигрес (Tigres Corporation)	18.63%	2.51

6.	10	Tiny Love	16.77%	2.18

7.	4	Barbie (ТойДиКо)	15.53%	2.03

8.	5	Розумна іграшка (Розумник)	14.29%	2.02

9.	7	Canpol Babies (Tigres Corporation)	11.80%	1.59

10.	13	Bratz (Паритет Сервис)	8.07%	1.24

11.	8	Simba	8.07%	1.19

12.	28	Tomy	7.45%	0.87

13.	14	Tolo (RedНead Family Corporation)	5.59%	0.86

14.	12	KS Kids	6.83%	0.76

15.	29	Hansa	5.59%	0.74

16.	23	Fancy toys	4.35%	0.71

17.	19	Kiddieland	4.35%	0.62

18.	17	Томик	4.97%	0.59

19.	12	Crayola (Паритет Сервис)	4.97%	0.58

20.	31	Nikko	4.35%	0.543

21.	27	Hasbro (Акцент Тойс)	3.11%	0.541

22.	11	Anna Club (RedНead Family Corporation)	2.48%	0.473

23.	22	Creative	3.11%	0.468

24.	34	Keenway (RedНead Family Corporation)	4.35%	0.445

25.	~	ELC	3.11%	0.437

25.	18	Peg-Perego (Амиго)	3.11%	0.437

27.	25	Moxie girlz	2.48%	0.424

28.	31	Keel Toys (Амиго)	2.48%	0.406

29.	9	Золушка (ПП «Пелих Людмила Іванівна»)	3.11%	0.389

30.	26	Malvina	2.48%	0.345

31.	28	Ok Baby (Паритет Трейд)	3.73%	0.341

32.	20	Smoby	2.48%	0.314

33.	32	Molto (RedНead Family Corporation)	1.86%	0.283

33.	~	Zvezda	1.86%	0.283

35.	18	Hot Wheels (ТойДиКо)	1.86%	0.270

35.	22	Jessie	1.86%	0.270

37.	34	Jixin	1.24%	0.258

38.	26	Lotus Onda (RedНead Family Corporation)	1.24%	0.246

39.	33	Maisto (Альфа тойс)	1.86%	0.210

40.	24	Wow Wee (RedНead Family Corporation)	1.86%	0.191

41.	~	Yat Ming (Паритет Сервис)	1.24%	0.179

42.	15	Bburago	2.48%	0.174

43.	16	Playmobil (RedНead Family Corporation)	1.24%	0.166

44.	21	Magic World (Continent)	0.62%	0.123

44.	~	Ravensburger (Акцент Тойс)	0.62%	0.123

46.	26	Mega Bloks (Паритет Сервис)	0.62%	0.104

46.	~	Сiку	0.62%	0.104

48.	33	Bruder (Toy World)	0.62%	0.044

48.	34	Zapf Creation (ТойДиКо)	0.62%	0.044

–.		Carrera (Паритет Сервис)	0.00%	0

–.		Cesar	0.00%	0

–.		Clementoni	0.00%	0

–.		Heitmann Felle (Паритет Трейд)	0.00%	0

–.	30	Meccano (RedНead Family Corporation)	0.00%	0

–.		Mehano (RedНead Family Corporation)	0.00%	0

–.		Munecas Arias (RedНead Family Corporation)	0.00%	0

–.		Narnia	0.00%	0

–.		New Bright	0.00%	0

–.		Piko (Паритет Сервис)	0.00%	0

–.		Pilsan (Паритет Трейд)	0.00%	0

–.		RUSS (Паритет Сервис)	0.00%	0

–.		Radica	0.00%	0

–.		Revell (Паритет Сервис)	0.00%	0

–.		SES	0.00%	0

–.		Shelcore	0.00%	0

–.		Silverlit (RedНead Family Corporation)	0.00%	0

–.		Sindy	0.00%	0

–.		Step	0.00%	0

–.		Stiga (RedНead Family Corporation)	0.00%	0

–.		Tactic	0.00%	0

–.		Toy Biz	0.00%	0

–.		Trefl (Трефль-Україна)	0.00%	0

–.		Wader (Tigres Corporation)	0.00%	0

–.		Wrebbit	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2015, recommendation of consumers #1 in the category “Toys”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2015, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.