Toys :: The total survey results of 2016 by the integrated assestment

The total survey results of 2016 by the integrated assestment in category

Goods for babies and kids / Toys

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Chicco	5

2.	6	Fisher Price (ТойДиКо)	3.85

3.		Lego	2.81

4.	5	Barbie (ТойДиКо)	2.69

5.	8	Tiny Love	2.43

6.	9	Тигрес (Tigres Corporation)	1.72

7.	2	Розумна іграшка (Розумник)	1.58

8.	4	Canpol Babies (Tigres Corporation)	1.52

9.	11	Crayola (Паритет Сервис)	1.18

10.		Simba	1.12

11.	7	Левеня	1.05

12.	42	Bburago	1.04

13.	12	Tomy	0.82

14.	19	Nikko	0.79

15.		Bratz (Паритет Сервис)	0.74

16.	32	Золушка (ПП «Пелих Людмила Іванівна»)	0.69

17.	26	Anna Club (RedНead Family Corporation)	0.64

17.	39	Maisto (Альфа тойс)	0.64

19.	46	Bruder (Toy World)	0.60

20.	14	Hasbro (Акцент Тойс)	0.565

21.	23	KS Kids	0.557

22.	24	Hansa	0.547

23.	27	Creative	0.510

24.	35	Zvezda	0.485

25.	30	Moxie girlz	0.427

26.	22	Hot Wheels (ТойДиКо)	0.361

27.	29	Peg-Perego (Амиго)	0.355

28.	13	Томик	0.295

29.	17	Kiddieland	0.286

30.	20	Tolo (RedНead Family Corporation)	0.275

31.	16	Fancy toys	0.270

32.	33	Malvina	0.191

33.	34	Ok Baby (Паритет Трейд)	0.183

34.	29	ELC	0.180

35.	31	Keel Toys (Амиго)	0.164

36.	44	Magic World (Continent)	0.136

37.	21	Smoby	0.118

38.	36	Jessie	0.103

38.	35	Molto (RedНead Family Corporation)	0.103

40.	45	Mega Bloks (Паритет Сервис)	0.088

40.	44	Ravensburger (Акцент Тойс)	0.088

42.	28	Keenway (RedНead Family Corporation)	0.077

43.	~	Meccano (RedНead Family Corporation)	0.047

43.	18	Zapf Creation (ТойДиКо)	0.047

43.	45	Сiку	0.047

–.		Carrera (Паритет Сервис)	0

–.		Cesar	0

–.		Clementoni	0

–.		Heitmann Felle (Паритет Трейд)	0

–.	37	Jixin	0

–.	38	Lotus Onda (RedНead Family Corporation)	0

–.		Mehano (RedНead Family Corporation)	0

–.		Munecas Arias (RedНead Family Corporation)	0

–.		Narnia	0

–.		New Bright	0

–.		Piko (Паритет Сервис)	0

–.		Pilsan (Паритет Трейд)	0

–.	43	Playmobil (RedНead Family Corporation)	0

–.		RUSS (Паритет Сервис)	0

–.		Radica	0

–.		Revell (Паритет Сервис)	0

–.		SES	0

–.		Shelcore	0

–.		Silverlit (RedНead Family Corporation)	0

–.		Sindy	0

–.		Step	0

–.		Stiga (RedНead Family Corporation)	0

–.		Tactic	0

–.		Toy Biz	0

–.		Trefl (Трефль-Україна)	0

–.	25	Wader (Tigres Corporation)	0

–.	40	Wow Wee (RedНead Family Corporation)	0

–.		Wrebbit	0

–.	41	Yat Ming (Паритет Сервис)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2016 in the “Toys” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2016, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.