Toys :: The total survey results of 2019 by the integrated assestment

The total survey results of 2019 by the integrated assestment in category

Goods for babies and kids / Toys

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Chicco	5

2.	3	Fisher Price (ТойДиКо)	4.21

3.	2	Lego	4.04

4.	8	Barbie (ТойДиКо)	2.45

5.	24	Bratz (Паритет Сервис)	2.37

6.	40	Keel Toys (Амиго)	1.70

7.	6	Тигрес (Tigres Corporation)	1.69

8.	14	Simba	1.51

9.	10	Kiddieland	1.48

10.	12	Hasbro (Акцент Тойс)	1.25

11.	27	Wader (Tigres Corporation)	1.22

12.	4	Canpol Babies (Tigres Corporation)	1.19

13.		L.O.L. Surprise	1.12

14.	7	Розумна іграшка (Розумник)	0.98

15.	20	Crayola (Паритет Сервис)	0.94

16.	11	Mega Bloks (Паритет Сервис)	0.914

17.	5	Tiny Love	0.913

18.	25	Smoby	0.885

19.	36	Nikko	0.866

20.	22	Bruder (Toy World)	0.773

21.	9	Fancy toys	0.711

22.	16	Tomy	0.642

23.	21	Anna Club (RedНead Family Corporation)	0.625

24.	19	Bburago	0.624

25.	33	Золушка (ПП «Пелих Людмила Іванівна»)	0.569

26.	13	Левеня	0.517

27.	15	Hot Wheels (ТойДиКо)	0.431

28.	~	Meccano (RedНead Family Corporation)	0.385

29.	26	Hansa	0.275

30.	34	Clementoni	0.254

31.	28	Creative	0.224

32.	42	Keenway (RedНead Family Corporation)	0.197

33.	39	Томик	0.174

34.	38	Jessie	0.163

35.	32	Tolo (RedНead Family Corporation)	0.159

36.	31	KS Kids	0.131

37.	17	ELC	0.123

38.	46	Сiку	0.119

39.	41	Zvezda	0.117

40.	43	Malvina	0.109

41.	29	Wow Wee (RedНead Family Corporation)	0.099

42.	46	SES	0.097

43.	37	Trefl (Трефль-Україна)	0.057

44.	35	Jixin	0.056

45.	30	Molto (RedНead Family Corporation)	0.020

–.		Carrera (Паритет Сервис)	0

–.		Cesar	0

–.		Heitmann Felle (Паритет Трейд)	0

–.		Lotus Onda (RedНead Family Corporation)	0

–.		Magic World (Continent)	0

–.	44	Maisto (Альфа тойс)	0

–.		Mehano (RedНead Family Corporation)	0

–.	45	Moxie girlz	0

–.		Munecas Arias (RedНead Family Corporation)	0

–.		Narnia	0

–.		New Bright	0

–.		Ok Baby (Паритет Трейд)	0

–.	18	Peg-Perego (Амиго)	0

–.		Piko (Паритет Сервис)	0

–.		Pilsan (Паритет Трейд)	0

–.		Playmobil (RedНead Family Corporation)	0

–.		RUSS (Паритет Сервис)	0

–.		Radica	0

–.		Ravensburger (Акцент Тойс)	0

–.		Revell (Паритет Сервис)	0

–.		Shelcore	0

–.		Silverlit (RedНead Family Corporation)	0

–.		Sindy	0

–.		Step	0

–.		Stiga (RedНead Family Corporation)	0

–.		Tactic	0

–.		Toy Biz	0

–.		Wrebbit	0

–.		Yat Ming (Паритет Сервис)	0

–.	23	Zapf Creation (ТойДиКо)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2019 in the “Toys” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2019, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.