Toys :: The total survey results of 2020 by the integrated assestment

The total survey results of 2020 by the integrated assestment in category

Goods for babies and kids / Toys

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Fisher Price (ТойДиКо)	5

2.	10	Hasbro (Акцент Тойс)	4.23

3.	13	L.O.L. Surprise	4.12

4.	18	Smoby	3.81

5.	~	Zapf Creation (ТойДиКо)	3.65

6.	1	Chicco	3.61

7.	3	Lego	3.60

8.	4	Barbie (ТойДиКо)	1.72

9.	7	Тигрес (Tigres Corporation)	1.40

10.	14	Розумна іграшка (Розумник)	1.26

11.	5	Bratz (Паритет Сервис)	1.21

12.		Canpol Babies (Tigres Corporation)	1.17

13.	27	Hot Wheels (ТойДиКо)	1

14.	15	Crayola (Паритет Сервис)	0.98

15.	20	Bruder (Toy World)	0.87

16.	21	Fancy toys	0.78

17.	26	Левеня	0.76

18.		Умные игры, квест-коробки	0.73

19.	24	Bburago	0.681

20.	22	Tomy	0.676

21.	11	Wader (Tigres Corporation)	0.666

22.	17	Tiny Love	0.597

23.	9	Kiddieland	0.481

24.	33	Томик	0.478

25.	30	Clementoni	0.468

26.	31	Creative	0.415

27.	37	ELC	0.409

28.	25	Золушка (ПП «Пелих Людмила Іванівна»)	0.404

29.	36	KS Kids	0.396

30.	40	Malvina	0.388

31.	23	Anna Club (RedНead Family Corporation)	0.386

32.	6	Keel Toys (Амиго)	0.375

33.	29	Hansa	0.293

34.	8	Simba	0.280

34.	38	Сiку	0.280

36.		BombatGame, настільні ігри	0.268

37.	34	Jessie	0.240

38.	19	Nikko	0.238

39.	42	SES	0.148

40.	44	Jixin	0.132

40.	16	Mega Bloks (Паритет Сервис)	0.132

40.	35	Tolo (RedНead Family Corporation)	0.132

43.		Trefl (Трефль-Україна)	0.095

44.	45	Molto (RedНead Family Corporation)	0.092

45.	41	Wow Wee (RedНead Family Corporation)	0.040

–.		Carrera (Паритет Сервис)	0

–.		Cesar	0

–.		Heitmann Felle (Паритет Трейд)	0

–.	32	Keenway (RedНead Family Corporation)	0

–.		Lotus Onda (RedНead Family Corporation)	0

–.		Magic World (Continent)	0

–.		Maisto (Альфа тойс)	0

–.	28	Meccano (RedНead Family Corporation)	0

–.		Mehano (RedНead Family Corporation)	0

–.		Moxie girlz	0

–.		Munecas Arias (RedНead Family Corporation)	0

–.		Narnia	0

–.		New Bright	0

–.		Ok Baby (Паритет Трейд)	0

–.		Peg-Perego (Амиго)	0

–.		Piko (Паритет Сервис)	0

–.		Pilsan (Паритет Трейд)	0

–.		Playmobil (RedНead Family Corporation)	0

–.		RUSS (Паритет Сервис)	0

–.		Radica	0

–.		Ravensburger (Акцент Тойс)	0

–.		Revell (Паритет Сервис)	0

–.		Shelcore	0

–.		Silverlit (RedНead Family Corporation)	0

–.		Sindy	0

–.		Step	0

–.		Stiga (RedНead Family Corporation)	0

–.		Tactic	0

–.		Toy Biz	0

–.		Wrebbit	0

–.		Yat Ming (Паритет Сервис)	0

–.	39	Zvezda	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2020 in the “Toys” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2020, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.