Toys :: The total survey results of 2017 by the integrated assestment

The total survey results of 2017 by the integrated assestment in category

Goods for babies and kids / Toys

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Lego	5

2.	1	Chicco	4.68

3.	9	Crayola (Паритет Сервис)	3.37

4.	2	Fisher Price (ТойДиКо)	3.25

5.	7	Розумна іграшка (Розумник)	2.15

6.	5	Tiny Love	2

7.	6	Тигрес (Tigres Corporation)	1.89

8.		Canpol Babies (Tigres Corporation)	1.46

9.	10	Simba	1.37

10.	4	Barbie (ТойДиКо)	1.26

11.	25	Hot Wheels (ТойДиКо)	1.21

12.	11	Левеня	1.08

13.	16	Золушка (ПП «Пелих Людмила Іванівна»)	0.69

14.	19	Hasbro (Акцент Тойс)	0.65

15.	12	Bburago	0.55

16.	13	Tomy	0.53

17.	15	Bratz (Паритет Сервис)	0.50

18.	14	Nikko	0.47

19.	28	Kiddieland	0.44

20.	36	Smoby	0.37

21.	27	Томик	0.365

22.	18	Bruder (Toy World)	0.362

23.	21	Hansa	0.346

24.	23	Zvezda	0.3361

25.	~	Lotus Onda (RedНead Family Corporation)	0.3356

26.	37	Molto (RedНead Family Corporation)	0.3100

27.	40	Meccano (RedНead Family Corporation)	0.3007

28.	30	Fancy toys	0.2690

29.	20	KS Kids	0.2400

30.	17	Anna Club (RedНead Family Corporation)	0.1952

31.	33	ELC	0.1888

32.	22	Creative	0.1476

32.	39	Keenway (RedНead Family Corporation)	0.1476

34.	~	Jixin	0.1470

34.	31	Malvina	0.1470

36.	35	Magic World (Continent)	0.1313

37.	38	Ravensburger (Акцент Тойс)	0.1249

38.	26	Peg-Perego (Амиго)	0.1150

39.	~	Playmobil (RedНead Family Corporation)	0.1121

40.		Zapf Creation (ТойДиКо)	0.0959

41.	29	Tolo (RedНead Family Corporation)	0.0866

42.	34	Keel Toys (Амиго)	0.0767

43.	~	Clementoni	0.0639

43.	32	Ok Baby (Паритет Трейд)	0.0639

45.	37	Jessie	0.0610

45.	38	Mega Bloks (Паритет Сервис)	0.0610

47.	17	Maisto (Альфа тойс)	0.0575

48.	~	Trefl (Трефль-Україна)	0.0320

49.	24	Moxie girlz	0.0291

–.		Carrera (Паритет Сервис)	0

–.		Cesar	0

–.		Heitmann Felle (Паритет Трейд)	0

–.		Mehano (RedНead Family Corporation)	0

–.		Munecas Arias (RedНead Family Corporation)	0

–.		Narnia	0

–.		New Bright	0

–.		Piko (Паритет Сервис)	0

–.		Pilsan (Паритет Трейд)	0

–.		RUSS (Паритет Сервис)	0

–.		Radica	0

–.		Revell (Паритет Сервис)	0

–.		SES	0

–.		Shelcore	0

–.		Silverlit (RedНead Family Corporation)	0

–.		Sindy	0

–.		Step	0

–.		Stiga (RedНead Family Corporation)	0

–.		Tactic	0

–.		Toy Biz	0

–.		Wader (Tigres Corporation)	0

–.		Wow Wee (RedНead Family Corporation)	0

–.		Wrebbit	0

–.		Yat Ming (Паритет Сервис)	0

–.	40	Сiку	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2017 in the “Toys” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2017, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.