Lager beer :: The total survey results of 2007 by the integrated assestment

The total survey results of 2007 by the integrated assestment in category

Beer / Lager beer

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	4	Славутич (Carlsberg Ukraine)	5

2.	3	Tuborg (Carlsberg Ukraine)	4.93

3.	1	Чернігівське (InBev)	4.27

4.	7	Львівське (Carlsberg Ukraine)	4.06

5.	10	Балтика (Carlsberg Ukraine)	3.89

6.	5	Stella Artois (InBev)	3.77

7.	2	Оболонь	3.67

8.	16	Carlsberg	3.50

9.	8	Перша приватна броварня	3.02

10.	18	Budweiser	2.74

11.	6	Staropramen (InBev)	1.60

12.	20	Warsteiner (Carlsberg Ukraine)	1.54

13.	9	Beck’s (InBev)	1.30

14.		Рогань (InBev)	1.05

15.	17	Corona Extra (Carlsberg Ukraine)	1.03

16.	13	Сармат (Ефес Україна)	0.95

17.	11	Hike (Оболонь)	0.92

18.	12	Brahma (InBev)	0.82

19.		Foster’s (Carlsberg Ukraine)	0.80

20.	24	Bavaria (Pilsner Ukraine)	0.77

21.	15	Heineken (Pilsner Ukraine)	0.52

22.	19	Янтар (InBev)	0.35

23.		Арсенал (Carlsberg Ukraine)	0.33

24.		Miller (Pilsner Ukraine)	0.29

25.	30	22 (Ніжинське пиво)	0.25

26.	21	Amstel	0.20

27.	22	Поділ	0.18

28.	25	Taller (InBev)	0.17

29.	28	Efes (Ефес Україна)	0.130

30.		Микулин (Бровар)	0.129

31.	29	Десант (Оболонь)	0.088

32.		Дніпро	0.059

33.	26	Gösser (Pilsner Ukraine)	0.041

34.	31	Бочкарев (Pilsner Ukraine)	0.029

–.	31	Edelweiss (Pilsner Ukraine)	0

–.	27	Берегіївське	0

–.		Хмельпиво	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2007 in the “Lager beer” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2007, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.