Lager beer :: The total survey results of 2008 by the integrated assestment

The total survey results of 2008 by the integrated assestment in category

Beer / Lager beer

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Tuborg (Carlsberg Ukraine)	5

2.	3	Чернігівське (InBev)	4.57

3.	6	Stella Artois (InBev)	3.84

4.	7	Оболонь	3.36

5.	1	Славутич (Carlsberg Ukraine)	3.20

6.	4	Львівське (Carlsberg Ukraine)	2.93

7.	5	Балтика (Carlsberg Ukraine)	2.50

8.	9	Перша приватна броварня	2.42

9.	17	Hike (Оболонь)	2.30

10.		Holsten (Carlsberg Ukraine)	1.93

11.	8	Carlsberg	1.41

12.	13	Beck’s (InBev)	1.14

13.		Krušovice Imperial (Драфт ЛТД)	1.04

14.		Рогань (InBev)	0.98

15.	11	Staropramen (InBev)	0.91

16.	10	Budweiser	0.87

17.		Радомишль (ПБК «Радомишль»)	0.82

18.	20	Bavaria (Pilsner Ukraine)	0.79

19.	15	Corona Extra (Carlsberg Ukraine)	0.78

20.	24	Miller (Pilsner Ukraine)	0.71

21.		Hoegaarden (InBev)	0.61

22.	16	Сармат (Ефес Україна)	0.59

23.	19	Foster’s (Carlsberg Ukraine)	0.53

24.	33	Gösser (Pilsner Ukraine)	0.504

25.	12	Warsteiner (Carlsberg Ukraine)	0.500

26.	29	Efes (Ефес Україна)	0.394

27.	21	Heineken (Pilsner Ukraine)	0.386

28.	22	Янтар (InBev)	0.364

29.	18	Brahma (InBev)	0.326

–.	26	~~Amstel~~	~~0.247~~

30.		Микулин (Бровар)	0.221

31.	28	Taller (InBev)	0.186

32.	31	Десант (Оболонь)	0.170

–.	27	~~Поділ~~	~~0.132~~

33.	32	Дніпро	0.120

–.		~~Крым (SABMiller)~~	~~0.110~~

34.	23	Арсенал (Carlsberg Ukraine)	0.087

34.		Хмільне (Carlsberg Ukraine)	0.087

36.		Velkopopovicky Kozel (Ефес Україна)	0.043

36.		Zipfer (Pilsner Ukraine)	0.043

38.		Магнат (Оболонь)	0.037

39.	~	Edelweiss (Pilsner Ukraine)	0.036

39.	~	Берегіївське	0.036

39.	~	Хмельпиво	0.036

42.	34	Бочкарев (Pilsner Ukraine)	0.022

–.		~~Микулинецьке (Бровар)~~	0

–.	25	~~22 (Ніжинське пиво)~~	0

–.		Drive Max (Ефес Україна)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2008 in the “Lager beer” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2008, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.