Ukrainian vodka :: The total survey results of 2007 by the integrated assestment

The total survey results of 2007 by the integrated assestment in category

Local alcoholic drinks / Ukrainian vodka

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Nemiroff	5

2.	1	Хортиця (Image Holding)	4.78

3.	4	SV (Soyuz-Victan)	1.70

4.	16	Prime (Olimp)	1.015

5.		Цельсій (Alcohol Traditions)	1

6.	24	Stoletov (Арда-Трейдинг, ТД)	0.890

7.	15	Холодний яр (Хлібна Нива)	0.832

8.	21	Первак (Гетьман Холдинг)	0.786

9.	3	Medoff (Кримська горільчана компанія)	0.713

10.		Хлібний дар (Alcohol Traditions)	0.634

11.	21	Житомирська на бруньках (Zhytomyr distillery)	0.464

12.	14	Перша Гільдія (Alcohol Traditions)	0.305

13.	17	Златогор (Золотоніський лікеро-горілчаний завод «Златогор»)	0.295

14.	30	Старий Друже (New Products)	0.265

15.	5	5 капель (Olimp)	0.257

16.	25	Благов (Image Holding)	0.239

17.	7	Шустов (Одеський коньячний завод)	0.237

18.	6	Мягков (Overline)	0.199

19.		Медовуха (Image Holding)	0.166

20.	9	Мърная (Кримська горільчана компанія)	0.157

21.	13	Біленька (Olimp)	0.103

22.	11	Олімп	0.095

23.	20	Княгинин	0.0834

–.	27	~~Пісня (Гетьман Холдинг)~~	~~0.0831~~

24.	23	Козацька рада (Alcohol Traditions)	0.0796

25.	18	Столичний стандарт (КЛГЗ «Столичний Стандарт»)	0.0781

26.	8	Давня Легенда (ТМ Львівська горілка)	0.0733

27.	26	Луга-Нова (Luhansk distillery)	0.0681

28.		Kalganoff (Збаразький Горілчаний Завод)	0.0498

29.	~	Вдала (Olimp)	0.0473

30.	22	Байка (Alcohol Traditions)	0.0416

31.	19	Приватна колекція (Olimp)	0.0308

32.		Вагма Люкс (Чернігівський ЛГЗ «Чернігівська горілка»)	0.0240

33.	28	Бондаревъ (Teterev)	0.0193

33.	~	Улюблена	0.0193

–.		Безпохмільна	0

–.	29	Карат (Rainford Foods)	0

–.	12	~~Клинков~~	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2007 in the “Ukrainian vodka” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2007, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.