Deodorant for woman :: The total survey results of 2020 by the integrated assestment

The total survey results of 2020 by the integrated assestment in category

Personal hygiene products / Deodorant for woman

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Rexona (Unilever)	5

2.		Nivea (Байєрсдорф Україна)	3.39

3.		Dove (Unilever)	2.90

4.	12	Dry Dry (Сканді Лайн)	1.79

5.	4	Fa (Хенкель Україна)	1.52

6.	5	Garnier (L’Oréal Paris)	1.23

7.		Avon	0.97

8.	16	Faberlic	0.59

9.	6	Lady Speed Stick (Colgate-Palmolive)	0.57

10.	9	Yves Rocher	0.43

11.	8	Camay (Юнілевер)	0.419

12.	10	Adidas (Coty)	0.418

13.	18	Dolce & Gabbana (Hexagone)	0.372

14.	17	Oriflame	0.314

15.	11	Vichy (L’Oréal Paris)	0.283

16.	14	Cliven (Кінгсбурі Венчур)	0.197

17.	20	Bielita (Vladicom)	0.168

18.	21	Bac (Henkel Ukraine)	0.163

19.	13	Florena (Байєрсдорф Україна)	0.160

20.	23	L’erbolario (Инфанта, торговый дом)	0.126

21.	19	Lirene	0.112

22.		Marks & Spencer (Марка Україна)	0.061

23.	24	Logona (Инфанта, торговый дом)	0.043

–.		Maxim (Corad Healthcare)	0

–.	15	Melica Organic	0

–.		Solo (Злата)	0

–.		Бактолан (Вилан, НПП)	0

–.		Прелесть-Био (Гарант Дістріб’юшен)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2020 in the “Woman’s deodorant” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2020, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.