Yoghurt drinks :: Consumers survey results of 2011

Consumers survey results of 2011 in category

Milk products / Yoghurt drinks

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.	2	Активиа (Danone)	42.99%	5

2.	1	Галичина	36.92%	4.22

3.		Чудо (Вімм-Білль-Данн)	24.30%	3.06

4.		Біо Баланс (Danone)	14.95%	1.58

5.	9	Фанні (Лакталіс)	14.02%	1.54

6.	5	Щодня (Rainford Foods)	14.02%	1.50

7.	6	Живинка (Danone)	13.55%	1.48

8.	7	Яготинський	10.28%	1.09

9.	8	Простоквашино (Данон)	10.28%	0.97

10.	11	Біла лінія (MilkLife)	7.01%	0.94

11.	13	Дольче (Lactalis)	8.88%	0.92

12.		Молокія (Тернопільський молокозавод)	8.41%	0.91

13.	18	Добриня (Геркулес)	7.01%	0.83

14.	10	Злагода (Pridneprovsky combinate)	7.01%	0.82

15.	19	Лактонія (Лакталіс)	6.54%	0.72

16.		Злакова формула (Галичина)	1.40%	0.54

17.	12	Рудь (RUD’ company, Zhitomir milk-factory)	4.21%	0.41

18.	21	Веселий пастушок (Danone)	3.74%	0.404

19.	20	Літній день (Kremez — Kremenchug city milk factory)	2.34%	0.400

20.	26	Білосвіт (Lactalis)	3.74%	0.340

21.	24	Нова Сила (Rainford Foods)	3.27%	0.328

22.	14	Живія (Rainford Foods)	1.87%	0.325

23.	17	12 вітамінів (Галичина)	2.34%	0.313

24.	23	Добряна (Мілкіленд)	2.80%	0.261

25.	16	Імун+ (Lactalis)	1.87%	0.246

26.	~	Моліка (Molis)	1.40%	0.176

27.	22	Кремез	1.87%	0.158

28.	~	Для всієї сім’ї (Данон)	0.93%	0.150

29.	25	Ehrmann (Rainford Foods)	1.40%	0.149

30.	15	7я (1-й Київський молокозавод)	1.87%	0.145

31.	~	Коляда (Milkiland)	0.93%	0.130

32.	27	Любимчик (Pridneprovsky combinate)	0.93%	0.079

–.		Мої корівки (Галичина)	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2011, recommendation of consumers #1 in the category “Питний йогурт”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.