Yoghurt drinks :: The total survey results of 2012 by the integrated assestment

The total survey results of 2012 by the integrated assestment in category

Milk products / Yoghurt drinks

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	2	Активиа (Danone)	5

2.	1	Галичина	4.34

3.	5	Яготинський	3.81

4.	6	Біо Баланс (Danone)	2.60

5.	3	Чудо (Вімм-Білль-Данн)	2.36

6.	11	Фанні (Лакталіс)	2.28

7.	4	Простоквашино (Данон)	2.25

8.	7	Живинка (Danone)	1.82

9.	15	Злагода (Pridneprovsky combinate)	1.523

10.	19	Добриня (Геркулес)	1.515

11.	20	Нова Сила (Rainford Foods)	1.376

12.	13	Дольче (Lactalis)	1.162

13.	12	Щодня (Rainford Foods)	0.894

14.	10	12 вітамінів (Галичина)	0.862

15.	16	Живія (Rainford Foods)	0.769

16.	8	Біла лінія (MilkLife)	0.547

17.	23	Молокія (Тернопільський молокозавод)	0.502

18.	14	Веселий пастушок (Danone)	0.434

19.	21	Добряна (Мілкіленд)	0.345

20.	29	Імун+ (Lactalis)	0.340

21.	28	Злакова формула (Галичина)	0.306

22.	25	7я (1-й Київський молокозавод)	0.300

23.	18	Білосвіт (Lactalis)	0.261

24.	22	Рудь (RUD’ company, Zhitomir milk-factory)	0.232

25.	9	Лактонія (Лакталіс)	0.226

26.	~	Мої корівки (Галичина)	0.122

27.	31	Кремез	0.098

28.	30	Моліка (Molis)	0.047

29.	17	Любимчик (Pridneprovsky combinate)	0.029

30.	24	Літній день (Kremez — Kremenchug city milk factory)	0.023

–.	32	Ehrmann (Rainford Foods)	0

–.	26	Для всієї сім’ї (Данон)	0

–.	27	Коляда (Milkiland)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Питний йогурт” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.