Yoghurt drinks :: The total survey results of 2013 by the integrated assestment

The total survey results of 2013 by the integrated assestment in category

Milk products / Yoghurt drinks

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.		Активиа (Danone)	5

2.		Галичина	4.06

3.	4	Біо Баланс (Danone)	2.68

4.	5	Чудо (Вімм-Білль-Данн)	2.60

5.	3	Яготинський	2.52

6.	7	Простоквашино (Данон)	1.98

7.	25	Лактонія (Лакталіс)	1.59

8.	16	Біла лінія (MilkLife)	1.34

9.		Premialle Maxi Fruit (Білоцерківський молочний комбінат)	1.18

10.	6	Фанні (Лакталіс)	1.11

11.	14	12 вітамінів (Галичина)	1.06

12.	19	Добряна (Мілкіленд)	0.91

13.	29	Любимчик (Pridneprovsky combinate)	0.68

14.	17	Молокія (Тернопільський молокозавод)	0.64

15.	12	Дольче (Lactalis)	0.58

16.	8	Живинка (Danone)	0.53

17.		Гармонія (Lubensky milk factory)	0.51

18.	24	Рудь (RUD’ company, Zhitomir milk-factory)	0.47

19.	9	Злагода (Pridneprovsky combinate)	0.37

20.	13	Щодня (Rainford Foods)	0.35

21.	20	Імун+ (Lactalis)	0.31

22.	10	Добриня (Геркулес)	0.28

23.	21	Злакова формула (Галичина)	0.26

24.	26	Мої корівки (Галичина)	0.22

25.	27	Кремез	0.193

26.	22	7я (1-й Київський молокозавод)	0.188

27.		Лукавиця (Обухівський молокозавод)	0.169

28.	23	Білосвіт (Lactalis)	0.166

29.	15	Живія (Rainford Foods)	0.148

30.	18	Веселий пастушок (Danone)	0.076

31.	30	Літній день (Kremez — Kremenchug city milk factory)	0.052

32.	11	Нова Сила (Rainford Foods)	0.046

33.	~	Ehrmann (Rainford Foods)	0.020

33.	~	Для всієї сім’ї (Данон)	0.020

33.	~	Коляда (Milkiland)	0.020

36.	28	Моліка (Molis)	0.019

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2013 in the “Питний йогурт” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2013, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.