Yoghurt drinks :: The total survey results of 2015 by the integrated assestment

The total survey results of 2015 by the integrated assestment in category

Milk products / Yoghurt drinks

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Яготинський	5

2.		Галичина	4.58

3.	1	Активиа (Danone)	4.05

4.	6	Чудо (Вімм-Білль-Данн)	2.95

5.		Біла лінія (MilkLife)	2.78

6.		Растишка (Danone)	2.25

7.		Простоквашино (Данон)	1.51

8.	9	Молокія (Тернопільський молокозавод)	1.43

9.	13	Гармонія (Lubensky milk factory)	1.41

–.	25	~~12 вітамінів (Галичина)~~	~~1.152~~

10.	12	Злагода (Pridneprovsky combinate)	1.151

11.	19	Живинка (Danone)	1.128

12.	8	Біо Баланс (Danone)	1.082

13.	18	Любимчик (Pridneprovsky combinate)	1.032

14.	10	Дольче (Lactalis)	1.012

15.	20	Лактонія (Лакталіс)	0.729

16.	15	Рудь (RUD’ company, Zhitomir milk-factory)	0.630

17.	14	Щодня (Rainford Foods)	0.572

18.		Маша и медведь	0.552

19.	11	Добриня (Геркулес)	0.524

20.	29	Білосвіт (Lactalis)	0.490

21.		Локо Моко (Лакталіс)	0.479

22.		Фанні (Лакталіс)	0.435

–.	~	~~Для всієї сім’ї (Данон)~~	~~0.383~~

23.	24	Кремез	0.370

24.	30	Ehrmann (Rainford Foods)	0.317

25.	4	Premialle Maxi Fruit (Білоцерківський молочний комбінат)	0.279

26.	21	Добряна (Мілкіленд)	0.212

–.	16	~~Злакова формула (Галичина)~~	~~0.162~~

27.	28	Лукавиця (Обухівський молокозавод)	0.107

28.	23	Мої корівки (Галичина)	0.097

29.	26	7я (1-й Київський молокозавод)	0.053

29.	27	Веселий пастушок (Danone)	0.053

31.	~	Імун+ (Lactalis)	0.037

31.		Моліка (Molis)	0.037

33.	32	Коляда (Milkiland)	0.021

33.	~	Літній день (Kremez — Kremenchug city milk factory)	0.021

33.	31	Нова Сила (Rainford Foods)	0.021

36.	17	Живія (Rainford Foods)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2015 in the “Питний йогурт” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2015, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.