Yoghurt drinks :: The total survey results of 2016 by the integrated assestment

The total survey results of 2016 by the integrated assestment in category

Milk products / Yoghurt drinks

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).

1.	3	Активиа (Danone)	5

2.		Галичина	3.81

3.	1	Яготинський	3.56

4.		Чудо (Вімм-Білль-Данн)	3.49

5.	11	Живинка (Danone)	3.15

6.	26	Добряна (Мілкіленд)	2.12

7.	14	Дольче (Lactalis)	1.94

8.	7	Простоквашино (Данон)	1.76

9.		Волошкове поле (Yuria)	1.46

10.	8	Молокія (Тернопільський молокозавод)	1.40

11.	10	Злагода (Pridneprovsky combinate)	1.35

12.	20	Білосвіт (Lactalis)	1.17

13.	12	Біо Баланс (Danone)	1.10

14.	6	Растишка (Danone)	1.09

15.	25	Premialle Maxi Fruit (Білоцерківський молочний комбінат)	1.05

16.	15	Лактонія (Лакталіс)	0.97

17.	5	Біла лінія (MilkLife)	0.88

18.	9	Гармонія (Lubensky milk factory)	0.75

19.	28	Мої корівки (Галичина)	0.52

20.	27	Лукавиця (Обухівський молокозавод)	0.481

21.	30	Імун+ (Lactalis)	0.475

22.		Фанні (Лакталіс)	0.448

23.	16	Рудь (RUD’ company, Zhitomir milk-factory)	0.347

24.	21	Локо Моко (Лакталіс)	0.264

25.	30	Моліка (Molis)	0.176

26.	29	7я (1-й Київський молокозавод)	0.152

27.	31	Літній день (Kremez — Kremenchug city milk factory)	0.140

28.	17	Щодня (Rainford Foods)	0.136

29.	18	Маша и медведь	0.125

30.	19	Добриня (Геркулес)	0.090

31.	29	Веселий пастушок (Danone)	0.058

32.	31	Нова Сила (Rainford Foods)	0.0472

–.	~	~~12 вітамінів (Галичина)~~	~~0.0466~~

–.	~	~~Для всієї сім’ї (Данон)~~	~~0.0466~~

–.	~	~~Злакова формула (Галичина)~~	~~0.0466~~

33.		Славія (Bashtanka Cheese plant)	0.0466

34.	32	Живія (Rainford Foods)	0.0239

35.	31	Коляда (Milkiland)	0.0233

36.	24	Ehrmann (Rainford Foods)	0.0117

–.	23	Кремез	0

–.	13	Любимчик (Pridneprovsky combinate)	0

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2016 in the “Питний йогурт” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2016, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.