“Favorites of Success” logo Yoghurt :: The total survey results of 2010 by the integrated assestment
© FAVOR.com.ua
 
The total survey results of 2010 by the integrated assestment in category
Milk products / Yoghurt
Info Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.
Consumers (40%)
Experts (40%)
Celebrities (20%)

The Favorites of the Year is determined by the Consumers (non-indifferent public), Experts (authoritative specialists of this market industry) and Celebrities Jury (known public figures and celebrities).

In forming of the integrated ratings, the following weight is assumed:

Chart of calculation of the integral rating Absolute rank = (average yearly rank of Consumers × 0.4) + (rank of Experts × 0.4) + (rank of Celebrities × 0.2).
1. Активиа (Danone) 5
2.
4
Яготинський  4.04
3.
2
Чудо (Вімм-Білль-Данн) 3.26
4.
13
Живинка (Danone) 2.96
5.
8
Растишка (Danone) 2.22
6.
7
Фанні (Лакталіс) 1.93
7.
6
Щодня (Rainford Foods) 1.86
8.
14
Простоквашино (Danone) 1.85
9.
15
Rainford  1.79
10.
12
Ehrmann (Rainford Foods) 1.73
11.
10
Баланс Біо Класика (Danone) 1.66
–.
5
Гурманіка (Західна молочна група (Дубномолоко)) 1.46
12.
3
Дольче (Лакталіс) 1.42
13.
27
Fruttis (Campina) 1.39
14.
9
Баланс Біо Преміум (Danone) 1.25
15.
17
Garmonia (Lubensky milk factory) 1.11
16.
24
Білосвіт (Лакталіс) 0.85
17.
11
Premialle (Білоцерківський молочний комбінат) 0.63
17.
16
Лактонія (Лакталіс) 0.63
19.
31
Агуша (Вімм-Білль-Данн) 0.54
20.
21
Нова Сила (Rainford Foods) 0.47
21.
28
7я (1-й Київський молокозавод) 0.46
21.
19
Campina  0.46
23.
22
Фругурт (Wimm-Bill-Dann) 0.31
24.
20
Hollandia  0.28
25. Добряна (Мілкіленд) 0.23
26.
33
Дивина (Danone) 0.19
26.
30
Святошино  0.19
–.
32
Молочна родина (Західна молочна група (Дубномолоко)) 0.16
28.
33
Заречье (Kupyansky milk-preserving combinate) 0.14
29.
32
Фаворит  0.115
30.
31
Френді  0.114

Notice
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2010 in the “Десертний йогурт” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2010, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.
Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.
https://favor.com.ua/en/vote/products/yoghurt/?results=2010A