Yoghurt :: Consumers survey results of 2010

Consumers survey results of 2010 in category

Milk products / Yoghurt

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.	2	Чудо (Вімм-Білль-Данн)	40.23%	5

2.	1	Активиа (Danone)	33.33%	4.34

3.	4	Щодня (Rainford Foods)	19.54%	2.42

4.	5	Живинка (Danone)	18.39%	2.36

5.	11	Ehrmann (Rainford Foods)	12.64%	1.97

6.	3	Фанні (Лакталіс)	14.94%	1.92

7.	10	Растишка (Danone)	13.79%	1.880

–.	13	~~Гурманіка (Західна молочна група (Дубномолоко))~~	~~11.49%~~	~~1.875~~

8.	6	Дольче (Лакталіс)	12.64%	1.788

9.		Rainford	13.79%	1.450

10.	7	Яготинський	12.64%	1.387

11.	14	Баланс Біо Класика (Danone)	10.34%	1.320

12.	26	Fruttis (Campina)	8.05%	1.224

13.	8	Простоквашино (Danone)	8.05%	1.067

14.	21	Білосвіт (Лакталіс)	9.20%	1.038

15.	18	7я (1-й Київський молокозавод)	5.75%	1

16.	12	Баланс Біо Преміум (Danone)	6.90%	0.911

17.	15	Premialle (Білоцерківський молочний комбінат)	6.90%	0.877

18.	19	Фругурт (Wimm-Bill-Dann)	4.60%	0.690

19.	27	Garmonia (Lubensky milk factory)	6.90%	0.606

20.	23	Добряна (Мілкіленд)	4.60%	0.505

21.	22	Campina	4.60%	0.502

22.	31	Дивина (Danone)	2.30%	0.409

22.	25	Святошино	2.30%	0.409

24.	16	Лактонія (Лакталіс)	3.45%	0.377

25.	29	Агуша (Вімм-Білль-Данн)	3.45%	0.349

–.	30	~~Молочна родина (Західна молочна група (Дубномолоко))~~	~~3.45%~~	~~0.349~~

26.	31	Заречье (Kupyansky milk-preserving combinate)	3.45%	0.317

27.	30	Фаворит	2.30%	0.252

28.	29	Френді	2.30%	0.250

29.	17	Нова Сила (Rainford Foods)	2.30%	0.192

30.	29	Hollandia	1.15%	0.125

–.	24	Alpenland	0.00%	0

–.	31	Onken	0.00%	0

–.	28	Молочна ріка (Київський маргариновий завод / Олком)	0.00%	0

–.		Молочний кувшинчик	0.00%	0

–.		~~Для всієї сім’ї (Unimilk)~~	~~0.00%~~	0

–.	20	~~Добрыня (Hercules)~~	~~0.00%~~	0

–.		~~Кагма~~	~~0.00%~~	0

–.		~~Радомілк~~	~~0.00%~~	0

–.		~~Фруктович~~	~~0.00%~~	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2010, recommendation of consumers #1 in the category “Десертний йогурт”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2010, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.