Yoghurt :: Consumers survey results of 2011

Consumers survey results of 2011 in category

Milk products / Yoghurt

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.		Чудо (Вімм-Білль-Данн)	39.32%	5

2.		Активиа (Danone)	40.29%	4.87

3.	8	Дольче (Лакталіс)	25.24%	3.17

4.		Живинка (Danone)	24.76%	3.06

5.	7	Растишка (Danone)	19.42%	2.52

6.	3	Щодня (Rainford Foods)	15.05%	1.89

7.	9	Rainford	14.08%	1.76

8.	13	Простоквашино (Danone)	10.68%	1.41

9.	10	Яготинський	9.22%	1.27

10.	6	Фанні (Лакталіс)	10.68%	1.22

11.	19	Garmonia (Lubensky milk factory)	8.74%	1.17

12.	16	Баланс Біо Преміум (Danone)	8.25%	1.09

13.	11	Баланс Біо Класика (Danone)	7.77%	0.98

14.	23	Лактонія (Лакталіс)	6.31%	0.90

15.	5	Ehrmann (Rainford Foods)	5.83%	0.780

16.	20	Добряна (Мілкіленд)	7.77%	0.776

17.	12	Fruttis (Campina)	5.83%	0.731

18.	14	Білосвіт (Лакталіс)	4.37%	0.426

19.	24	Агуша (Вімм-Білль-Данн)	3.40%	0.366

20.	27	Френді	1.94%	0.337

21.	26	Фаворит	1.94%	0.313

21.	18	Фругурт (Wimm-Bill-Dann)	1.94%	0.313

23.	21	Campina	1.94%	0.307

24.	17	Premialle (Білоцерківський молочний комбінат)	2.43%	0.303

25.	15	7я (1-й Київський молокозавод)	1.94%	0.252

26.	28	Нова Сила (Rainford Foods)	1.94%	0.228

27.	29	Hollandia	1.94%	0.215

27.	25	Заречье (Kupyansky milk-preserving combinate)	1.94%	0.215

29.	22	Святошино	1.46%	0.128

30.	~	Молочна ріка (Київський маргариновий завод / Олком)	0.97%	0.090

30.	~	Молочний кувшинчик	0.97%	0.090

32.	~	Alpenland	0.49%	0.045

33.	~	Onken	0.49%	0.038

–.	22	Дивина (Danone)	0.00%	0

–.		Молочна веселка (ПП Фелікс)	0.00%	0

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2011, recommendation of consumers #1 in the category “Десертний йогурт”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2011, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.

Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information roll-call of ad hoc judges etc, can also be obtained from managers of the contest.