– What you need to do as a writer is, you need to have concise statements. Before we get started, make sure you subscribe to this channel. Now, can you tell us why this is so important for writers to understand as well as marketers and the companies? – Sure, so if you’re a writer, you’re writing to either draw more attention in and eventually convert those eyeballs and that attention into leads, customers, right? Google analytics tells you what content they like, what they don’t, what’s causing them to bounce. It won’t explicitly tell you what’s causing them to bounce, but you can make some educational based guess based on the data that they’re providing. It’ll also tell you the type of content that converts the best, the type of content that doesn’t.

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So that way, when you’re writing, you can write with the end goal in mind, which is eventually you want to have a conversion, whether that’s someone buying right then and there, or turning into lead, and it’ll provide you that data. If you continually write and write blindly, and you write based off what people tell you is amazing, do your friends do, that’s all great and fine and dandy, but that doesn’t necessarily mean that what you’re writing is going to convert into revenue. – Well, that does tie into the next topic, which is content strategy. You know, obviously this is becoming a much more increasingly important skill to have. What are your thoughts on that, and where do you see the industry right now as far as content strategy goes? And again, the opportunity for writers? – Sure, so there’s over a billion blogs on the internet. That’s roughly one for every seven people.

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There’s a lot of blogs. The amount of content that’s being pushed out each day is so overwhelming. We don’t really need much more content, everyone’s regurgitate the same information. If you don’t have a strategy, how are you going to be different? How are you going to stand out? How are you going to convert people? What topics are you going to cover that solve the pinpoints of your customers? If you don’t have a strategy in place and a plan of action, then all you’re going to be doing is producing content that doesn’t really do anything at the end of the day. Even if you think that this is better based off of analytics data, but you don’t have the strategy and how you’re going to attack that, and how you’re going to go forward, then you’re just wasting your time and energy. – So what are some end goals of strategy? You know, when you say you need a strategy, well, how do I even know where to start creating that strategy? – So the first step in this strategy is attracting the eyeballs. And what you would want to do is see what’s in your space that’s popular.

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Дата документа: 12 ноября 2022 г.