History «Esta-Beauty» company was founded in 2000 and started its activity from distribution of Turkish goods by Evyap (Duru, Arko, Fax, Sanino) and Cigir Kimya (Silver). Besides current contracts of Evyap and Silver, the company is actively developing its own brands (private label). 2009 was a successful year for the company as two brands of private label were developed—Master Fresh and Fresh Idea. Development of «TM Master Fresh» led to a strategy of increasing value of the Household category in the design conception and promotion. Second brand, «Fresh Idea» represents Hygienic products of high-end quality with the original innovative design, justifying the name of the brand. In 2010, several brands of lower price segment appeared—Master Brilliance with its lower price, and Emily with its bright and cheerful colors. The year began with the product launch of Master Lamp in the Ukrainian market. The quality of produced goods and contractual terms of our producer –are enforced by our representative offices «Esta Insaat» in Turkey and «Esta-China» in China and Hong Kong.