Chocolate bar :: The total survey results of 2012 by the integrated assestment

Results

The total survey results of 2012 by the integrated assestment in category

Confectionery / Chocolate bar

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups. Details…

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

1.		Roshen	5

2.	4	Milka (Mondelēz Ukraine)	4.07

3.	2	Світоч (Nestlé)	4

4.	3	Корона (Mondelēz Ukraine)	2.87

5.	15	Aero (Nestlé)	2.04

6.	9	Milka M-joy (Mondelēz Ukraine)	2.03

7.		Millennium (Шоколадна фабрика «Millennium»)	1.78

8.		Чайка (Roshen)	1.47

9.	14	Ritter Sport (Elbfein, VShokolade online-store)	1.32

10.	11	Nestlé Gold Chocolate	1.29

11.	6	Оленка (Roshen)	1.28

12.	21	Millennium Golden nuts (Шоколадна фабрика «Millennium»)	1.23

–.	5	~~Dolci (Konti)~~	~~0.98~~

13.	12	Amour (Konti)	0.59

14.	17	Бабаєвський	0.58

15.	13	Любимов (Шоколадна фабрика «Millennium»)	0.52

16.	22	Persona (AVK Confectionery Company)	0.42

17.	19	Dominic (Полтавакондитер)	0.40

18.	20	Fruit&Nut (Dirol Cadbury Ukraine)	0.38

19.	16	Cadbury (Dirol Cadbury Ukraine)	0.26

20.	27	Old Collection (Бісквіт-Шоколад)	0.211

21.	28	Milkolad (Konti)	0.206

22.	23	Дамское Счастье (Rainford Foods)	0.198

23.	10	Frey (United Foods)	0.191

24.		Чарівний вечір (Шоколадна фабрика «Millennium»)	0.063

25.	26	Презент (Бісквіт-Шоколад)	0.035

26.	25	Золотой Орешек (Шоколадна фабрика «Millennium»)	0.032

26.	18	Люкс (Roshen)	0.032

–.		Кабаре (Roshen)	0

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Normed consumer's score are calculated by 5-score scale, accordingly to the methodic of the research.

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Шоколад у плитці” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media. Details…

Comments(75)

all in a row | positive | negative

Oleksiy (Kyiv)

Jul 31, 2006 at 4:37 pm

Good luck Milka!

Ksyusha (Kyiv)

Jul 31, 2006 at 4:14 pm

Milka is the most tender chocolate!!!
And the best!

Олех (Region is not specified)

Jul 31, 2006 at 4:06 pm

Лучче Милки может быть только Milka M-Joy! %-))))

Валерия (Mykolaiv)

Jun 30, 2006 at 7:27 pm

лучше Короны может быть только Корона :-))))))

Павел (Kyiv)

Jun 6, 2006 at 5:59 pm

Лучше Свиточа может быть только Свиточ!!!!!!!!!!!!!

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