Coffee in beans or milled :: Consumers survey results of 2012

Results

Consumers survey results of 2012 in category

Soft drinks / Coffee in beans or milled

The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.

	I quarter (january—march)
	II quarter (april—june)
	III quarter (july—september)
	IV quarter (october—december)

1.	3	Lavazza (Асканія, ГК)	28.95%	5

2.		Jacobs	28.42%	4.76

3.	6	Жокей (Orimi Trade Ukraine)	21.05%	3.56

4.		Carte Noire (Mondelēz Ukraine)	15.79%	2.64

5.	1	Чёрная карта (Strauss Coffee Service)	15.26%	2.49

6.	5	Галка	13.68%	2.43

7.	8	Tchibo	14.21%	2.40

8.	11	Jardin (Orimi Trade Ukraine)	10.53%	1.72

9.	10	Davidoff (Асканія Дістрибьюшн)	10.00%	1.63

10.	9	Kimbo (Italian Trade House)	8.95%	1.51

11.	7	Ambasador (Sucafina S.A)	8.42%	1.46

12.		Blaser (Дім кави)	7.89%	1.45

13.		Lacomba (УкрКофе)	9.47%	1.44

14.		ILLY	8.42%	1.43

15.	17	Paulig (Асканія Дістрибьюшн)	5.79%	1

16.	13	Ionia	5.26%	0.92

17.	21	Romatti	4.21%	0.69

18.	15	Maxwell House (Монделіс Україна)	3.68%	0.56

19.	~	Julius Meinl (Імпераль)	2.63%	0.50

20.	16	Roberto TOTTI (Strauss Coffee Service)	3.16%	0.49

21.	18	Manhattan	2.11%	0.39

22.		Covim (Italian Trade House)	2.11%	0.37

22.	19	Fort (Strauss Coffee Service)	2.11%	0.37

24.	30	Gemini	1.05%	0.19

25.	20	Мономах	1.05%	0.16

26.	31	Caffe Roberto	0.53%	0.11

27.	24	EduScho	0.53%	0.09

27.		Melitta (ФДМС Україна)	0.53%	0.09

27.	26	Montana Coffee	0.53%	0.09

27.	33	Nadin	0.53%	0.09

27.	23	Paradise	0.53%	0.09

27.	28	Добра кава (Solomia)	0.53%	0.09

–.	25	Anamaria	0.00%	0

–.	32	Danesi	0.00%	0

–.	34	Grandos (Solvent Ltd.)	0.00%	0

–.	29	Lebo (Solvent Ltd.)	0.00%	0

–.	34	Zotto	0.00%	0

–.		Фрешкава	0.00%	0

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Normed consumer's score are calculated by 5-score scale, accordingly to the methodic of the research.

The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2012, recommendation of consumers #1 in the category “Coffee”.

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media. Details…

Comments(64)

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Милора (*.165.214) comments negatively on Jacobs

Dec 18, 2011 at 7:21 pm

Выбрала Жокей. Качество гораздо лучше некоторых импортных аналогов.

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