The total survey results of 2010 by the integrated assestment in category
Seafoods / Crab sticks
Crab sticks or «Surimi» — a word of Japanese origin, means «washed fish mixture». Skinless and boneless fillet of white cod fishes is used for surimi production. Fat and cholesterol are completely removed from twice washed and grinded fish mass. The most valuable is left, these are pure protein, iodine and iron. Then surimi is mixed with egg white, starch, natural crab extract and food dye is added.
Japanese equipment is installed in the factory to make really tasty and competitive product, technologists of the enterprise are constantly training in Western Europe and Japan.
Integrated, “absolute” ratings is calculated
by survey results of 3 respondent groups.
Details…
The Favorites of the Year is determined by the Consumers (non-indifferent public),
Experts (authoritative specialists of this market industry) and
Celebrities Jury (known public figures and celebrities).
In forming of the integrated ratings, the following weight is assumed:
Absolute rank =
(average yearly rank of Consumers × 0.4) +
(rank of Experts × 0.4) +
(rank of Celebrities × 0.2).
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2010 in the “Crab sticks” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2010,
under the “Favorites of Success” Contest in Ukraine and it’s the free information.
In case of full or partial republishing of the information drawn from this rating,
it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications,
or put an active hyperlink to this page in the electronic media. Details…
Advanced reporting booklet about the study, including demographics of the respondents, by regional breakdown, information
roll-call of ad hoc judges etc, can also be obtained from managers of the contest.
Integrated, “absolute” ratings is calculated
by survey results of 3 respondent groups.
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