This is female nomination
Because of the particular specificity of products presented in this category, an objective evaluation and comment on the nominees is only allowed for women. Men can only see the results.
This is female nomination
Results
The total survey results of 2012 by the integrated assestment in category
Cosmetics / Makeup / Mascara
Info Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups.   Details…
 
Consumers (40%)
 
Experts (40%)
 
Celebrities (20%)
1. Max Factor (Бінайс)Link 5
   
2. L’Oréal Paris Link 4.91
   
3. Maybelline (L’Oréal Paris)Link 4.09
   
4. Dior (Селдико) 3.29
   
5.
7
Oriflame Link 2.49
   
6.
5
Lancôme (Brocard Group GmbH & Co.KGa.A.)Link 1.64
   
7.
11
Mary Kay Link 1.62
   
8. Avon Link 1.21
  
9.
19
Yves Rocher Link 0.90
  
10.
18
Bourjois (Бінайс)Link 0.78
  
11.
24
Chanel (Brocard Group GmbH & Co.KGa.A.)Link 0.73
  
12.
29
Clinique (Brocard Group GmbH & Co.KGa.A.)Link 0.69
  
13.
15
Artistry (Емвей Україна)Link 0.65
 
14.
6
Yves Saint Laurent (L’Oréal Paris) 0.52
  
15.
23
Faberlic Link 0.51
  
16.
21
Beautycycle (Емвей Україна)Link 0.50
 
17.
16
Lumene (Бінайс) 0.49
  
18.
27
Ninelle (Юнітек-Україна)Link 0.43
  
19.
17
Pupa Link 0.38
 
20.
9
Color me  0.37
 
21.
~
Golden rose  0.29
  
22. Artdeco (Hexagone)Link 0.22
 
23.
13
Estee Lauder (Brocard Group GmbH & Co.KGa.A.)Link 0.164
 
24.
14
Be:Yu (BeYu cosmetics)Link 0.156
 
25.
26
Manhattan  0.136
 
26.
10
Givenchy (Селдико)Link 0.104
 
26.
25
IsaDora  0.104
 
26.
28
Rimmel  0.104
 
29.
~
Alex Avien  0.084
 
29.
~
Anytime Link 0.084
 
29.
~
L’ambre Noir Link 0.084
 
29.
~
Senita Link 0.084
 
33. Beauty skin (Торговый Дом «Бьюти Трейд»)Link 0.052
 
33.
12
Guerlain (Селдико)Link 0.052
 
–.
28
Revlon (Cosmetics Trading)Link 0.052
 
View results of current, 2024 year  Show all marks

Normed consumer's score are calculated by 5-score scale, accordingly to the methodic of the research.
Notice
The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2012 in the “Mascara” category!
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.  Details…
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