Results
Consumers survey results of 2012 in category
Personal hygiene products / Deodorant for men
Info The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.
 
I quarter (january—march)
 
II quarter (april—june)
 
III quarter (july—september)
 
IV quarter (october—december)
1. Old Spice (Procter & Gamble)Link 45.16% 5
    
2.
3
Nivea (Байєрсдорф Україна) 29.03% 3.38
    
3.
4
Rexona (Unilever)Link 20.16% 2.60
    
4.
6
AXE (Unilever)Link 22.58% 2.41
    
5. Body series (Емвей Україна)Link 17.74% 2.09
    
6.
2
Gillette (Procter & Gamble)Link 16.94% 1.74
    
7. Adidas (Coty) 13.71% 1.422
    
8. Mennen Speed Stick (Colgate-Palmolive) 11.29% 1.416
    
9.
10
Fa (Хенкель Україна) 7.26% 0.835
    
10.
9
Oriflame Link 6.45% 0.632
   
11.
22
Agressia (Credo-Capital Ukraine)Link 3.23% 0.439
   
12.
17
Cliven (Кінгсбурі Венчур) 4.03% 0.431
   
13.
16
Arko (Evyap Україна) 4.03% 0.416
   
14.
11
Avon Link 3.23% 0.340
   
15.
18
Vichy (L’Oréal Paris)Link 2.42% 0.250
   
16.
19
Maxim (Corad Healthcare)Link 1.61% 0.213
  
17.
13
Yves Rocher Link 1.61% 0.179
 
18.
14
Свежесть For Men Cool Ice (Гарант Дістріб’юшен) 0.81% 0.156
 
19.
21
Subdue (Neways) 0.81% 0.057
 
19.
15
Уход For Men Blue Water (Гарант Дістріб’юшен)Link 0.81% 0.057
 
View results of current, 2024 year  Show all marks

Normed consumer's score are calculated by 5-score scale, accordingly to the methodic of the research.
Notice
The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2012, recommendation of consumers #1 in the category “Men’s deodorant”.
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2012, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.  Details…
Comments(30)
all in a row | positive | negative
Корицкая Наталья Николаевна (Kyiv)
А на запахи AXE у меня не AXE-эффект, а противоположный эффект почему-то ;)
Корицкая Наталья Николаевна (Kyiv)
У меня и муж и брат на первое место ставят Old Spice, а на второе Nivea
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