Survey
Results
SummaryExpertsCelebritiesConsumers 
Consumers survey results of 2017 in category
Personal hygiene products / Deodorant for men
Info The annual ratings by results of Consumers survey calculated as average arithmetic mean rank, obtained in each of 4 quarters of year.
 
 I quarter (january—march)
 
 II quarter (april—june)
 
 III quarter (july—september)
 
 IV quarter (october—december)
1.
3
 Old Spice (Procter & Gamble)Link 45.80% 5
    
2.
1
 AXE (Unilever)Link 34.03% 3.81
    
3.
4
 Rexona (Unilever)Link 26.89% 3.05
    
4.
2
 Nivea (Байєрсдорф Україна) 23.95% 2.52
    
5. Gillette (Procter & Gamble)Link 19.33% 2.32
    
6.
8
 Adidas (Coty) 13.87% 1.63
    
7.
6
 Fa (Хенкель Україна) 13.03% 1.54
    
8. Dove (Unilever)Link 6.72% 1.38
  
9.
7
 Avon Link 10.08% 1.14
    
10.
11
 Mennen Speed Stick (Colgate-Palmolive) 7.98% 0.98
    
11.
12
 Faberlic Link 6.72% 0.83
    
12.
13
 Vichy (L’Oréal Paris)Link 5.46% 0.65
    
13.
9
 Oriflame Link 5.46% 0.624
    
14.
10
 Arko (Evyap Україна) 5.46% 0.623
    
15.
14
 Yves Rocher Link 4.20% 0.499
    
16.
15
 Cliven (Кінгсбурі Венчур) 3.78% 0.497
   
17. HYMM (Amway Ukraine)Link 2.94% 0.454
   
18.
17
 Maxim (Corad Healthcare)Link 2.94% 0.346
    
–.
16
 Body series (Емвей Україна)Link 1.26% 0.301
  
19. Bac (Henkel Ukraine)Link 2.10% 0.245
    
20.
17
 Свежесть For Men Cool Ice (Гарант Дістріб’юшен) 1.68% 0.161
   
21.
18
 Agressia (Credo-Capital Ukraine)Link 0.84% 0.101
  
21.
19
 Intesa (Кінгсбурі Венчур) 0.84% 0.101
  
23.
~
 Уход For Men Blue Water (Гарант Дістріб’юшен)Link 0.84% 0.083
  
24.
20
 Энергия For Men Wild Wind (Гарант Дістріб’юшен)Link 0.42% 0.069
 
25.
20
 Subdue (Neways) 0.42% 0.031
 
View results of current, 2024 year

Normed consumer's score are calculated by 5-score scale, accordingly to the methodic of the research.
Notice
The participant which took the 1st place in this rating is by opinion of Ukrainian consumers is the best choice in 2017, recommendation of consumers #1 in the category “Men’s deodorant”.
Using this rating is only possible with obligatory link to the source.
This rating was built as a result of the study of social preferences in 2017, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media.  Details…
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ПРОТИВСІХ (*.38.226)
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