Toys :: The total survey results of 2008 by the integrated assestment

Results

The total survey results of 2008 by the integrated assestment in category

Goods for babies and kids / Toys

Integrated, “absolute” ratings is calculated by survey results of 3 respondent groups. Details…

	Consumers (40%)
	Experts (40%)
	Celebrities (20%)

1.		Chicco	5

2.		Lego	3.32

3.		Barbie (ТойДиКо)	2.12

4.	6	Fisher-Price	1.96

5.	13	Tomy	1.66

6.	14	Geoby (Інтерторг-інвест Україна)	0.86

7.	4	Crayola (Паритет Сервис)	0.81

8.		Bratz (Паритет Сервис)	0.80

9.	26	Peg-Perego (Амиго)	0.77

10.	9	Nikko	0.65

11.	5	Anna Club (RedНead Family Corporation)	0.61

12.	21	Piko (Паритет Сервис)	0.57

13.	17	KS Kids	0.54

14.	7	Malvina	0.39

15.	16	Tiny Love	0.38

16.		Томик	0.34

17.	24	Zapf Creation (ТойДиКо)	0.24

18.	30	Bruder (Toy World)	0.20

19.		Золушка (ПП «Пелих Людмила Іванівна»)	0.17

19.	20	Narnia	0.17

19.	23	Zvezda	0.17

22.	12	Keel Toys (Амиго)	0.14

22.	18	Mega Bloks (Паритет Сервис)	0.14

24.	22	Hasbro (Акцент Тойс)	0.12

25.	31	Orda	0.11

26.	10	Tolo (RedНead Family Corporation)	0.09

27.	23	Carrera (Паритет Сервис)	0.06

27.	11	Hot Wheels (ТойДиКо)	0.06

27.	32	Wader (Tigres Corporation)	0.06

30.	~	Clementoni	0.04

30.	32	Jessie	0.04

30.	32	Peri	0.04

30.	~	Tactic	0.04

30.	19	Toy Biz	0.04

35.	~	New Bright	0.03

35.	29	RUSS (Паритет Сервис)	0.03

35.	~	Ravensburger (Акцент Тойс)	0.03

35.	15	Sindy	0.03

–.	25	Bburago	0

–.		Cesar	0

–.	32	Creative	0

–.		Fancy toys	0

–.		Magic World (Continent)	0

–.	27	Maisto (Альфа тойс)	0

–.	32	Mehano (RedНead Family Corporation)	0

–.	28	Molto (RedНead Family Corporation)	0

–.		Puky	0

–.		Radica	0

–.	31	Revell (Паритет Сервис)	0

–.		SES	0

–.		Shelcore	0

–.	31	Step	0

–.		Wrebbit	0

–.	32	Yat Ming (Паритет Сервис)	0

View results of current, 2024 year

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Normed consumer's score are calculated by 5-score scale, accordingly to the methodic of the research.

The trade mark which has taken 1st place in this rating — is the best and most successful Ukrainian mark of 2008 in the “Toys” category!

Using this rating is only possible with obligatory link to the source.

This rating was built as a result of the study of social preferences in 2008, under the “Favorites of Success” Contest in Ukraine and it’s the free information. In case of full or partial republishing of the information drawn from this rating, it is obligatory to mention the name of the “Favorites of Success” Contest in printed publications, or put an active hyperlink to this page in the electronic media. Details…

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semi comments negatively on ~~Fisher-Price~~

Jan 13, 2009 at 12:10 am

Не очень довольна качеством игрушек, представленных в именитых магазинах. Видимо, производство их по лицензии в Китае влияет на качество отрицательно. Например Волшебный горшочек от Fisher Price, несмотря на свою заоблачную цену, покрылся выщербленками на поверхности. Пластик не выдержал постукивание маленького ребёнка. Это может привести к попаданию мелких частиц в дыхательные пути. Игрушка не соответствует стандартам допуска игрушки для продажи на территории Украины.